Creating effective affiliate sales funnels can make all the difference in the success of your affiliate business. However, creating a funnel from scratch can be daunting and time-consuming. This is where funnel builders for affiliate marketing comes in, providing you with a range of templates and tools to customize your funnels and increase your conversions.

With so many funnel builders available, it can be hard to know where to start. Do you opt for the industry leader, or try out a smaller up-and-comer? 

In this article, we’ve done the research for you and compiled a list of the 20 best funnel builders for affiliate marketing. We also included free funnel builder for affiliate marketing, so whether you’re a seasoned pro or just starting out, there’s something for everyone on this list.

Let’s dive right in!

20 Best Funnel Builders for Affiliate Marketing

NameWhat does it do?
Scaleo.ioThis affiliate marketing software can unify all your marketing channels and create an affiliate sales funnel for you. It’s like the Swiss Army Knife of funnel building – one tool, a multitude of purposes, from lead management to automated billing for your campaigns.
ClickFunnelsWant to build funnels quickly? ClickFunnels is a user-friendly platform that provides a drag-and-drop interface and a vast array of templates. It’s like LEGO for marketers.
LeadpagesLeadpages is the master of lead conversion. With easy customization and A/B testing, turning visitors into leads is an art form here.
BuilderallBuilderall is offering not just funnel building but hosting, email marketing, and more. It’s like a digital marketplace in one platform.
KartraKartra makes funnel building a breeze. With analytics, email integration, and marketing automation in place.
KajabiIf you’re selling online courses, Kajabi is your go-to platform. This platform specializes in building engaging funnels for educational content.
Thrive ArchitectA WordPress plugin that creates conversion-focused pages.
UnbounceUnbounce makes your landing pages, well, bounce with effectiveness. Or, not bounce at all. Effective marketing tool for email marketing.
WishpondWith a combination of landing pages, contests, and email marketing, Wishpond makes wishes come true for affiliate marketers.
GetResponseGetResponse is a funnel building software though email marketing and automation for a harmonious user experience.
GrooveFunnelsGrooveFunnels builds funnels elegantly and effectively.
InstapageBuilding funnels with Instapage is meticulous and satisfying. Perfect for those who love to fiddle with details.
ConvertriFast-loading pages are Convertri’s claim to fame. Their main motto is – speed that converts.
SamCartSamCart is a shopping cart virtuoso. It’s the go-to for e-commerce funnels and selling products online.
OptimizePressA WordPress plugin that’s focused on building membership sites and landing pages. It’s the professor of conversion-focused academia.
LandingiLandingi makes landing pages land smoothly to your audience. It’s the feather touch in the bustling world of marketing.
KyvioAll-in-one marketing platform that has all the basic marketing instruments you need.
DropFunnelsDropFunnels brings SEO into the mix, letting your funnels not just convert, but also rank.
OntraportIf you’re looking for a platform that’s more than just funnels, Ontraport’s CRM, email marketing, and automation features make it a marketing golden mine.
HubSpotHubSpot is offering everything from funnel building to full-fledged marketing solutions.

What is an Affiliate Funnel Builder?

If you’re new to affiliate marketing, you may wonder what a funnel builder is. 

In simple terms, a funnel builder is a tool that helps you create a sales or marketing funnel for your products or services.

20 Best Funnel Builders for Affiliate Marketing - Funnel Builders for Affiliate Marketing

Funnel builder allows you to create a sequence of steps that guide your potential customers toward making a purchase.

This typically involves several stages: lead generation, lead nurturing, and conversion. With a funnel builder, you can create landing pages, opt-in forms, email sequences, and other marketing materials designed to move your customers through each stage.

Most funnel builders are designed to be user-friendly and require little to no coding knowledge. They often include pre-built templates and drag-and-drop editors that make it easy to create professional-looking marketing materials without any technical skills.

Why Do You Need a Funnel Builder for Affiliate Marketing?

If you’re an affiliate marketer, you already know how important it is to have a well-structured affiliate sales funnel to convert your leads into sales effectively.

Without a funnel builder, creating an affiliate sales funnel can be a complicated and time-consuming process that requires technical knowledge, design skills, and a lot of trial and error. A funnel builder simplifies the process by providing you with ready-made templates, drag-and-drop features, and various customization options.

Using a funnel builder, you can create a custom funnel that aligns with your brand style and meets your marketing goals. The funnel builder allows you to design the entire sales funnel, from the landing page to the checkout page, without requiring any coding skills.

Moreover, a funnel builder helps you track and analyze your affiliate sales funnel’s performance.

You can monitor your funnel’s conversion rate, track the number of visitors and leads, and identify areas for improvement. The funnel builder provides valuable insights that can help you optimize your marketing funnel and increase your revenue.

Key Features to Look for in a Funnel Builder for Affiliate Marketing

Choosing the right funnel builder for your affiliate marketing business can be overwhelming, with dozens of available options. Knowing the key features a funnel builder should offer is essential to make an informed decision. Here are some of the essential features to look for in a funnel builder for affiliate marketing:

FeatureWhat does it do?
Customizable TemplatesA funnel builder should offer customizable templates that can be tailored to match your brand and niche. The templates should be easy to use and allow you to create high-converting landing pages, sales pages, and funnels.
Drag-and-Drop EditorThe funnel builder should provide a drag-and-drop editor that allows you to create and customize your affiliate sales funnel without any coding knowledge.
IntegrationThe funnel builder should integrate with your favorite email marketing, payment, and analytics tools. It should also allow you to connect with other software and apps that you use in your business.
FlexibilityThe funnel builder should offer flexibility in terms of designing your funnel. It should allow you to add or remove steps, customize the layout, and tweak the design to optimize conversion rates.
Split TestingA good funnel builder should allow you to split test different versions of your landing pages and funnels. Split testing can help you optimize your sales funnel and improve your conversion rates.
AnalyticsThe funnel builder should provide comprehensive analytics that allows you to track the performance of your sales funnel. It should track important metrics such as conversion rates, traffic sources, and revenue.
SupportThe funnel builder should offer excellent customer support, including live chat, email support, and help center. It should also provide resources such as tutorials, webinars, and blogs to help you get the most out of your funnel builder.

Having these features in a funnel builder for affiliate marketing can make a huge difference in the success of your business. Therefore, take your time to research and choose a funnel builder that offers features that align with your business needs and goals.

Scaleo Affiliate Marketing Software

Scaleo is more than just affiliate software. It is a comprehensive affiliate management software with in-built lead management, designed to help businesses of all sizes achieve their affiliate marketing goals. Scaleo’s user-friendly interface and powerful analytics tools make it easy to track and analyze the performance of your affiliate program.

Drive Growth and Boost Revenue with Scaleo

Scaleo Affiliate Marketing Software is a game-changer in driving growth and boosting revenue. Using Scaleo, you can implement effective affiliate marketing strategies to help you achieve your business goals.

One of the key benefits of Scaleo is that it allows you to track your affiliates’ performance in real-time. You can easily monitor how your affiliates promote your products and services and adjust your strategy accordingly. With Scaleo’s advanced tracking capabilities, you can identify your top-performing affiliates and focus on optimizing their efforts to achieve even greater results.

In addition to its tracking capabilities, Scaleo offers efficient affiliate management tools, helping you easily manage your affiliates. With Scaleo, you can set up customized commission structures, automate payouts, and create custom landing pages for your affiliates.

Scaleo’s performance marketing capabilities also enable you to optimize your campaigns and maximize your return on investment. You can use Scaleo to target specific audiences, customize your ads, and track the performance of your campaigns in real-time.

Scaleo Pricing

affiliate management solution

With Scaleo, you can unlock the full potential of your affiliate marketing strategies and drive growth and revenue for your business. Don’t miss out on this opportunity to take your business to the next level.

Overview of Scaleo’s Features

Scaleo offers a wide range of features designed to streamline your affiliate marketing campaigns. Here are some of the key features that set Scaleo apart:

  1. Affiliate Tracking: Scaleo provides accurate tracking of clicks, conversions, and payouts, ensuring that you have complete visibility into the performance of your campaigns.
  2. Campaign Management: With Scaleo, you can easily create, manage, and optimize multiple campaigns simultaneously. This allows you to test different strategies and quickly identify what works best for your target audience.
  3. Customizable Landing Pages: Scaleo allows you to create customized landing pages that are tailored to your specific offers. This enables you to provide a seamless user experience and increase your conversion rates.
  4. Real-Time Reporting: Scaleo provides real-time reporting and analytics, giving you valuable insights into the performance of your campaigns. This allows you to make data-driven decisions and optimize your strategies for maximum ROI.
  5. Fraud Detection: Scaleo includes advanced fraud detection mechanisms to protect your campaigns from fraudulent activities. This ensures that you are only paying for legitimate conversions and helps you maintain the integrity of your affiliate marketing business.

Building an Affiliate Marketing Sales Funnel with Scaleo

20 Best Funnel Builders for Affiliate Marketing - Funnel Builders for Affiliate Marketing

Step 1: Define Your Target Audience

Before you start building your affiliate sales funnel, it is essential to have a clear understanding of your target audience. Who are they? What are their needs and pain points? By identifying your target audience, you can tailor your funnel to meet their specific needs and improve your chances of success.

Step 2: Choose the Right Offer

Once you know your target audience, the next step is to select the right offer to promote. Scaleo provides a wide range of affiliate offers across various niches, ensuring that you can find the perfect fit for your audience.

Choose an offer that aligns with your audience’s interests and preferences, whether it’s a digital product, service, or physical item.

Step 3: Create an Engaging Landing Page

A compelling landing page is the heart of your sales funnel. It is where you capture your audience’s attention and convince them to take the desired action. With Scaleo, you can easily create stunning landing pages that are optimized for conversions. Use persuasive copy, captivating visuals, and a clear call-to-action to entice your visitors to move forward in the funnel.

Step 4: Implement Tracking and Analytics

To measure the effectiveness of your sales funnel, you need to track and analyze its performance. Scaleo offers advanced tracking and analytics features that allow you to monitor important metrics such as click-through rates, conversions, and revenue.

20 Best Funnel Builders for Affiliate Marketing - Funnel Builders for Affiliate Marketing

By analyzing this data, you can identify areas for improvement and make data-driven decisions to optimize your funnel.

Step 5: Optimize and Scale

Building a sales funnel is an iterative process. Once you have set up your initial funnel, you need to test and optimize it to improve its performance continuously. Scaleo’s A/B testing capabilities enable you to experiment with different elements of your funnel, such as headlines, images, and call-to-action buttons.

Identifying what resonates best with your audience allows you to make data-driven optimizations that will drive even more conversions.

Get started with Scaleo today, with a fully functional 14-day trial!

ClickFunnels – Funnel Builder for Affiliate Marketing

When it comes to funnel builders for affiliate marketing, ClickFunnels is widely considered to be the best in the market. Created in 2014 by Russell Brunson, ClickFunnels has become the go-to tool for affiliate marketers who want to create high-converting sales funnels.

With ClickFunnels, you can choose from a wide range of templates and customize them to fit your needs. The drag-and-drop editor is user-friendly and allows for complete flexibility in designing your funnel. You can add elements like videos, images, and text to your pages.

ClickFunnels also offers a variety of features that make it the best option for affiliate marketing. For instance, it allows you to create custom landing pages, order bumps, upsells, and downsells, making it easier to make sales and increase your revenue.

ClickFunnels Pricing


ClickFunnels offers two pricing plans, the Standard plan for $97 per month and the Platinum plan for $297 per month. The Standard plan allows you to build up to 20 funnels, while the Platinum plan enables you to create unlimited funnels. It’s worth noting that the Platinum plan also offers additional features, such as affiliate management and Follow-up Funnels.

If you’re serious about affiliate marketing and want to take your business to the next level, ClickFunnels is your best option. Its powerful features and user-friendly interface make it the perfect tool to help you create high-converting sales funnels that increase your revenue and grow your business.

Builderall – Funnel Builder for Affiliate Marketing

Builderall is a comprehensive digital marketing platform that offers tools for building funnels, websites, landing pages, email marketing, and more. It’s an all-in-one solution that can help you streamline your affiliate marketing efforts.

One of the standout features of Builderall is its drag-and-drop funnel builder, which allows you to create sales funnels quickly and easily. You can choose from a variety of funnel templates or build your own from scratch. Builderall also offers a wide range of integrations with other tools and platforms, including payment gateways, email marketing services, and more.

Builderall Pricing


Builderall offers a free plan with limited features, making it a good option for those who want to try it out before committing to a paid plan. The paid plans range from $19.90/month to $69.90/month, making it an affordable option for businesses of all sizes.

Overall, Builderall is a great all-in-one solution for affiliate marketers who want a comprehensive platform for building and managing their marketing funnels. Its drag-and-drop funnel builder and affordable pricing make it a top choice for many businesses.

GetResponse – Email Marketing and Funnel Builder for Affiliates

GetResponse is an all-in-one marketing platform offering features like email marketing, landing pages, and marketing automation. Their funnel builder is a great option for affiliate marketers who want to easily create custom funnels.

With GetResponse, you can choose from a variety of templates to create your funnel, or you can start from scratch with their intuitive drag-and-drop editor. You can also connect your GetResponse account with your favorite affiliate marketing programs, such as ClickBank and ShareASale.

One unique feature of GetResponse is their Autofunnel tool, which is designed to help you create a complete sales funnel in just a few clicks. This includes creating landing pages, setting up email campaigns, and even creating a product catalog.

– User-friendly interface– Limited customization options compared to some other funnel builders
– Integrates with various affiliate marketing programs– No phone support
– Offers marketing automation features– Higher pricing plans may not be suitable for small businesses or beginners

GetResponse is a great option for affiliate marketers who want to combine their email marketing efforts with funnel building. With its user-friendly interface, various integrations, and marketing automation features, it’s definitely worth considering.

Leadpages – A Simple Funnel Builder for Affiliate Marketers

If you’re looking for a user-friendly and easy-to-use funnel builder for your affiliate marketing campaigns, Leadpages is definitely worth considering.

Leadpages specializes in creating high-converting landing pages and pop-ups, which makes it an ideal tool for affiliate marketers who want to create simple sales funnels that convert well.

With Leadpages, you can choose from over 200 templates to create your landing pages, opt-in forms, and squeeze pages. You can also customize these templates to match your brand and style, or create your own pages from scratch with their drag-and-drop editor.

Leadpages also integrates with all major email marketing platforms, which means you can easily set up your lead capture forms and connect them with your email list. Plus, Leadpages offers built-in A/B testing features to help you optimize your pages for higher conversions.

– User-friendly interface– Limited customization options compared to other funnel builders
– Wide selection of templates– Lack of advanced features
– Affordable pricing plans– Limited integration options

If you’re just starting out with affiliate marketing and want a simple and affordable funnel builder, Leadpages is definitely a tool worth checking out.

Other Notable Funnel Builders for Affiliate Marketing

While ClickFunnels, Builderall, GetResponse, and Leadpages are some of the most popular funnel builders for affiliate marketing, they are not the only ones available. Depending on your specific needs, you may find that one of the following options is a better fit for your business.

Funnel BuilderFeaturesPrice
UnbounceDrag and drop editor, A/B testing, popups and sticky barsStarts from $80/month
InstapageDrag and drop editor, A/B testing, heatmap analysis, conversion analyticsStarts from $199/month
SamCartOne-click upsells, order bumps, subscription management, affiliate centerStarts from $49/month

Unbounce is a popular choice for those looking for a more customizable and flexible funnel builder. Instapage is known for its advanced analytics and optimization features. SamCart is a great option for those focused on maximizing their sales through upselling and order bumps.

Ultimately, the best funnel builder for your affiliate marketing needs will depend on your specific business goals and budget. Take the time to research different options and compare their features and pricing to find the right fit for you.

Choosing the Right Funnel Builder for Your Affiliate Marketing Needs

When it comes to choosing a funnel builder for your affiliate marketing efforts, there are several factors to consider. Here are some key questions to ask yourself:

  1. What is your budget for a funnel builder?
  2. Do you have any specific design or customization needs?
  3. What is your experience level with building funnels?
  4. Do you need a funnel builder that integrates with specific tools or platforms?

Answering these questions will help you narrow down your options and choose the right funnel builder for your needs.

It’s also important to consider the features offered by each funnel builder. Look for features such as:

  • A/B testing
  • Drag-and-drop page builders
  • Integrations with email marketing platforms
  • Mobile optimization
  • Analytics and tracking

To make things easier for you, we’ve highlighted some of the best funnel builders for affiliate marketers in this article. Take a look and see which one fits your needs and budget.

Remember, the right funnel builder can make a big difference in the success of your affiliate marketing efforts. Take the time to research and choose the best option for you.


Choosing the right funnel builder for your affiliate marketing needs can make all the difference in your success as an affiliate marketer. With so many options available, it’s important to do your research and consider the key features that are most important to you.

In this article, we’ve highlighted some of the best funnel builders for affiliate marketing with diffenret purposes, including Scaleo, ClickFunnels, Builderall, GetResponse, and Leadpages. We’ve also discussed the importance of funnel builders and what they can do for your affiliate marketing business.

Ultimately, the decision of which funnel builder to use is up to you and your individual needs. Whether you’re looking for an all-in-one solution or a simple, straightforward builder, there’s sure to be a tool out there that’s right for you.

So take the time to research your options, consider your goals and needs, and choose the funnel builder that will help you achieve the success you’re looking for in your affiliate marketing business.

Ready to dive into the affiliate marketing business? Try Scaleo free for 14 days, no credit card is required.

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Last Updated on December 5, 2023


Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.