Are you curious about how sports betting providers use their marketing budget? Do you wonder how much they invest in advertising and promotion? Get ready to dive into the world of sports betting marketing spend and discover the fascinating insights behind their budget allocation. When it comes to attracting new users, sportsbooks spare no expense. They invest heavily in various marketing channels, including TV, digital and radio advertising. TV advertising is dominated by a few…
Online gambling affiliate marketing is expected to skyrocket in 2024. Anyone in the online gambling industry will tell you that affiliate marketing is an excellent revenue-generating strategy. But what is it precisely, and how do you begin? In this post, we will provide a comprehensive overview of a gambling affiliate strategy for this vertical and describe how to get started. We will discuss the fundamentals of gambling affiliate programs and offer timeless success tips. So,…
Did you know that the global online gambling market is expected to reach an astonishing value of $127.3 billion by 2027? It’s mind-boggling how much cash casinos rake in. It’s even more baffling when you realize how cutthroat the industry is. But here’s a head-scratcher for you: How does your casino stand out in a crowded business and bring in new customers? The old ways of marketing don’t work any longer. What will? A data-driven…
Online casino marketing strategy is the backbone of your promotion. Did you know you can make your online casino more successful in 2025 just by using good affiliate marketing strategies? The right strategies can make all the difference in a very competitive setting where standing out is important. Affiliate marketing for online casinos means working with other people or businesses to get them to promote your brand in exchange for a fee. It’s important to come up…
In recent years, the sports betting industry has exploded in popularity, thanks in part to changes in legal regulations and the growth of online betting platforms. But just how much are betting businesses spending to attract their ever-growing audience? More importantly, are these hefty marketing investments paying off? The Growth of the Betting Industry: A Quick Snapshot Did you know that the global sports betting market is expected to reach $140 billion by 2028, growing…
iGaming player acquisition has evolved in 2024. For you, as an iGaming website operator, acquiring new players is essential to your success and growth. You need a steady flow of new customers engaging with your games and promotions to drive revenue and build your business. However, player acquisition is challenging and expensive in today’s competitive landscape. You must cut through the noise to attract players and convert them into loyal, long-term customers. This article will…
Now that you have added an affiliate program to your website (for example, using affiliate marketing software like Scaleo), you probably wonder where to promote your partner program and where to find affiliates. In this article, we’ll share a few places where you can promote your affiliate program, expand your brand awareness, and present your company to a larger number of potential customers. Starting an affiliate network – don’t miss the entire full guide: Part 1:…
Free affiliate marketing tools are everywhere. Are you looking for the most popular free online tools for your affiliate marketing website? Let’s list the best 50 affiliate tools! There are so many paid and free online tools for entrepreneurs and affiliate marketers that you sometimes can’t see the forest for the trees. Finding and trying everything out for yourself simply takes a lot of time. And who has extra time if you are running a…
The affiliate funnel has dramatically changed the marketing industry. It has forever changed our approach to promoting online services: we no longer rely on SEO to generate quality organic leads and sales. Even under the best circumstances, Google is not always trustworthy, as algorithm updates change the needle and pressure grows to maintain top positions. Building a second revenue stream has become almost mandatory. Why rely only on Google traffic when there are multiple ways…
