White-label marketing tools and automation software can ease the burden of running your business. These solutions let you streamline your operations, maintain brand consistency, and focus on what drives your business forward: growth.
As the Scaleo team, we’ve spent years refining our expertise in casino affiliate marketing, crafting tools that meet your unique challenges head-on.
In this post, we’re sharing 20 white label marketing tools and automation software to elevate your strategy. Scaleo leads the list—because it’s built specifically for you, the casino operator—but we’ll also explore other platforms that can complement your efforts. Expect actionable insights, real-world examples, and a few visual aids to break it all down.
Let’s get started!
18 White-Label Marketing Tools & Automation Software
| Tool | Description | Price |
|---|---|---|
| Scaleo | Casino affiliate marketing platform with real-time tracking, fraud protection, automated invoicing, and custom branding. | Free trial, pricing on request |
| ActiveCampaign | Email marketing automation with segmentation, customizable templates, and automated workflows. | Starts at $49/month |
| DashThis | Marketing reporting with automated, multi-source branded reports. | From $39/month |
| ProofHub | Project management tool featuring task assignment, collaboration, and white label branding. | From $45/month |
| Sendinblue | Email and SMS marketing platform with automation, segmentation, and white-label customization. | Free plan, paid from $25/month |
| SocialPilot | Social media management for scheduling, analytics, team collaboration, and white labeling. | From $30/month |
| Lumen5 | AI-powered video creation tool with customizable templates and branding. | Free plan, paid from $19/month |
| Flywheel | Managed WordPress hosting solution with scalable resources and white label client management. | From $13/month |
| SE Ranking | SEO toolkit for keyword tracking, site audits, competitor analysis, and white-label reports. | From $55/month |
| Metrics Watch | Branded marketing email reporting directly to your inbox. | From $29/month |
| Bookify | Appointment scheduling platform with custom workflows, calendar sync, and automated reminders. | From $9/month |
| Mautic | Open-source marketing automation for email, campaigns, and lead scoring with full white-label options. | Free, hosting fees may apply |
| InboxArmy | White-label email marketing services including design, campaign management, and A/B testing. | Custom pricing |
| CakeMail | Simplified email marketing with drag-and-drop builders, automation, analytics, and white-label branding. | From $8/month |
| Moosend | Automated email marketing platform with workflows, segmentation, and white-label capabilities. | From $9/month |
| Hootsuite | Social media management featuring scheduling, analytics, team tools, and white-label reports. | From $99/month |
| Digitain | Scalable casino platform with multi-currency support, customizable design, and white-label reporting. | Custom pricing |
| Evolution Gaming | Premium live casino solution featuring custom studios, multi-language support, and white-label options. | Custom pricing |
What Are White Label Marketing Tools?
White-label solutions are pre-built platforms you can customize and brand as your own. Imagine them as a ready-made foundation—whether it’s software for managing affiliates or automating emails—that saves you the time and expense of building from scratch. For you, as a casino operator, they’re a lifeline. They let you prioritize running your casino while tapping into powerful technology to handle your marketing.
Why should you care?
These tools deliver efficiency and scalability. They’re cost-effective, cutting out the need for in-house development teams. They’re fast, letting you launch in weeks instead of months. And they’re flexible, adapting to your brand’s look and feel. In an industry where every edge counts, white label solutions help you stay agile and competitive.
Scaleo: Your Go-To Software for Casino Affiliate Marketing
Let’s kick things off with Scaleo. We designed it with you in mind—a white label affiliate marketing software tailored for the casino industry. Managing affiliate campaigns can feel like spinning plates, but Scaleo keeps them all in the air.
It’s more than a tool; it’s a partner that simplifies your operations and boosts your results.
Why Scaleo Works for You
Scaleo stands out because it’s built for the nuances of casino affiliate marketing. Here’s what it brings to your table:
- Real-Time Tracking: See affiliate performance, player activity, and campaign results as they happen. No delays, no guesswork—just data you can act on instantly.
- Fraud Protection: Our Anti-Fraud Logic algorithm spots suspicious activity before it hits your bottom line, keeping your revenue safe.
- Automated Invoicing: Forget manual billing headaches. Scaleo handles it, so you can focus on strategy.
- Custom Branding: Make the platform yours with your logo, colors, and design—your affiliates won’t know it’s ours.
- Visual Insights: Clear, intuitive reports turn complex data into actionable trends.
Whether you’re onboarding your first affiliates or scaling a sprawling network, Scaleo grows with you. It’s the foundation of a smarter, more profitable affiliate program.
Getting Started with Scaleo
Ready to see it in action? Here’s how to jump in:
- Sign up for a free trial at Scaleo.io.
- Set up your affiliate program with our user-friendly dashboard.
- Customize it to match your brand’s identity.
- Start recruiting affiliates and tracking results.
It’s that simple. Try Scaleo for free today and take control of your affiliate marketing with the best private label marketing automation platform on the market.
19 More White Label Tools to Power Your Strategy
Scaleo is your anchor, but a well-rounded strategy uses multiple tools. Below, we’ve rounded up 19 additional white label marketing and automation platforms to enhance your casino affiliate efforts. From email to SEO, these solutions can work alongside Scaleo to drive engagement and efficiency.
1. ActiveCampaign – Email Marketing Automation
ActiveCampaign automates personalized email campaigns, follow-ups, and engagement tracking. Its white label option lets you brand it as your own.
Why It’s Valuable: Emails keep your players in the loop—think new game launches or bonus offers. Segment your audience by behavior, and you’ve got a recipe for higher retention.
Key Features:
- Customizable templates
- Advanced segmentation
- Automated workflows
- Detailed analytics
2. DashThis – Marketing Reporting
DashThis pulls data from multiple sources into branded, automated reports. Share them with your team or affiliates effortlessly.
Why It’s Valuable: You need to know how your campaigns are performing. DashThis delivers insights without the grunt work, so you can tweak and optimize on the fly.
Key Features:
- Multi-source integration
- Custom report templates
- Automated delivery
- White label branding
3. ProofHub – Project Management
ProofHub organizes your team’s tasks and timelines. Its white label feature keeps everything under your brand.
Why It’s Valuable: Coordinating affiliates, campaigns, and promotions? ProofHub ensures nothing slips through the cracks.
Key Features:
- Task assignment
- Collaboration tools
- Time tracking
- Custom branding
4. Sendinblue – Email and SMS Marketing
Sendinblue combines email and SMS marketing with automation. White label it for a seamless experience.
Why It’s Valuable: SMS is a direct line to players’ phones—perfect for time-sensitive offers. Pair it with email for a one-two punch.
Key Features:
- Email and SMS tools
- Automation options
- Segmentation
- White label support
5. SocialPilot – Social Media Management
SocialPilot schedules posts, tracks performance, and boosts engagement. Brand it with its white label option.
Why It’s Valuable: Social media builds buzz around your casino. Automate it, and you’ve got more time for strategy.
Key Features:
- Post scheduling
- Analytics
- Team collaboration
- White label branding
6. Lumen5 – Video Creation
Lumen5 turns text into social-ready videos fast. White label it for branded content.
Why It’s Valuable: Video grabs attention—show off your latest slots or live dealer tables in style.
Key Features:
- AI video creation
- Custom templates
- Brand kit
- Easy sharing
7. Flywheel – Managed WordPress Hosting
Flywheel offers scalable WordPress hosting with white label client management.
Why It’s Valuable: Running affiliate sites or your casino’s homepage? Flywheel keeps them fast and secure.
Key Features:
- Managed hosting
- Client billing
- Automated backups
- White label options
8. SE Ranking – SEO Tools
SE Ranking tracks keywords, audits sites, and analyzes competitors. White label it for your brand.
Why It’s Valuable: Organic traffic is gold. Optimize your site to rank higher and attract more players.
Key Features:
- Keyword tracking
- Site audits
- Competitor insights
- White label reports
9. Metrics Watch – Email Reporting
Metrics Watch sends branded marketing reports straight to your inbox.
Why It’s Valuable: Stay updated on campaign performance without digging through dashboards.
Key Features:
- Automated email reports
- Custom branding
- Multi-source integration
- Simple setup
10. Bookify – Appointment Scheduling
Bookify handles online bookings with white label customization.
Why It’s Valuable: Offer VIP experiences or event sign-ups without the scheduling hassle.
Key Features:
- Online booking
- Custom workflows
- Calendar sync
- Automated reminders
11. Mautic – Marketing Automation
Mautic is an open-source platform for email and campaign automation, fully white labelable.
Why It’s Valuable: Automate player nurturing—welcome emails, loyalty nudges—and save time.
Key Features:
- Email automation
- Campaign management
- Lead scoring
- White label options
12. InboxArmy – Email Marketing Services
InboxArmy provides expert email services, from design to tracking, under your brand.
Why It’s Valuable: Outsource the heavy lifting while keeping your branding intact.
Key Features:
- Email design
- Campaign management
- A/B testing
- White label services
13. CakeMail – Email Marketing Platform
CakeMail simplifies email campaigns with a white label option.
Why It’s Valuable: Engage players cost-effectively with branded emails.
Key Features:
- Drag-and-drop builder
- Automation
- Analytics
- White label support
14. Moosend – Email Marketing Automation
Moosend automates email campaigns with white label capabilities.
Why It’s Valuable: Nurture leads and players with minimal effort.
Key Features:
- Campaign creation
- Automation workflows
- Segmentation
- White label options
15. Hootsuite – Social Media Management
Hootsuite manages your social channels with white-label reporting options.
Why It’s Valuable: Keep your casino’s social presence sharp and consistent.
Key Features:
- Scheduling
- Analytics
- Team tools
- White label reports
16. Digitain – Casino Platform
Digitain delivers a scalable, white label casino platform.
Why It’s Valuable: Launch quickly and manage alongside Scaleo.
Key Features:
- Multi-currency support
- Customizable design
- Reporting tools
- White label options
17. Evolution Gaming – Live Casino
Evolution Gaming offers premium live casino solutions with white label possibilities.
Why It’s Valuable: Draw players with top-tier live games, tracked via Scaleo.
Key Features:
- Live dealer games
- Custom studios
- Multi-language support
- White label options
Tool Comparison Table
Here’s a snapshot of some standout tools to help you decide:
| Tool | Focus Area | Key Features | Benefits for You |
|---|---|---|---|
| Scaleo | Affiliate Marketing | Real-time tracking, fraud protection, invoicing | Streamlines your affiliate program |
| ActiveCampaign | Email Marketing | Templates, segmentation, workflows | Boosts player engagement |
| DashThis | Reporting | Multi-source data, custom reports, automation | Simplifies performance tracking |
| Sendinblue | Email & SMS | Email/SMS tools, automation, segmentation | Reaches players directly |
| SocialPilot | Social Media | Scheduling, analytics, collaboration | Amplifies your social presence |
Metric Spotlight: Conversion Rate
Let’s talk about a metric that matters: conversion rate. It’s the percentage of visitors who take an action—like signing up or depositing—after clicking an affiliate link.
What’s a Good Conversion Rate?
In casino affiliate marketing, it depends on your campaign and audience. A solid benchmark is 5-10%.
Example: Say an affiliate sends 1,000 visitors your way, and 50 sign up. That’s a 5% conversion rate—decent, but there’s room to grow.
Target: Aim for at least 5%. If you’re below that, tweak your offers or landing pages. Scaleo’s real-time tracking can pinpoint where you’re losing traction.
Tips to Maximize These Tools
Here’s how to squeeze every drop of value from these platforms:
- Sync Them Up: Link Scaleo with your email or reporting tools for seamless data flow.
- Brand Everything: Use white label options to keep your identity front and center.
- Automate Smartly: Let tools handle repetitive tasks—think invoicing or social posts—so you can strategize.
- Test and Learn: Run A/B tests with email tools like Moosend to see what resonates with players.
Real-world example: Imagine you’re running a campaign with JohnSlots. Scaleo tracks clicks and conversions, ActiveCampaign sends follow-up emails, and DashThis delivers a branded report. That’s a winning combo.
Benefits
Check out how these tools deliver:
| Tool | Action/Tactic | Why It Works/Impact |
|---|---|---|
| Scaleo | Manage affiliates | Cuts fraud, boosts ROI |
| ActiveCampaign | Automate emails | Saves time, lifts retention |
| ProofHub | Coordinate teams | Keeps campaigns on track |
| SE Ranking | Optimize SEO | Drives organic player traffic |
Conclusion
Casino affiliate marketing is a battlefield, and the right tools are your weapons. White label solutions let you work smarter, not harder—streamlining your operations, engaging your players, and growing your revenue. Scaleo is the heart of that strategy, but pairing it with these 19 tools creates a powerhouse.
Don’t sit on the sidelines. Explore these platforms, starting with Scaleo, and build a marketing machine that delivers results. Your goals—more players, higher profits, less stress—are within reach. We’re here to help you get there.
Start with Scaleo’s free trial and see what’s possible.
Last Updated on April 9, 2025
