B2B SaaS Marketing vs. Other Types of Marketing: What’s the Difference?

Add an affiliate program to your business

There is no getting around it: marketing is difficult. Finding the correct strategy is difficult, whether you’re attempting to sell a continuously changing product or service or something that only appeals to a specific demographic.

There have been many distinct and innovative marketing campaigns over the years, all claiming to be bigger and better than the rest. B2B SaaS (software as a service) marketing is one of the most popular and effective ways of marketing today. SaaS marketing is difficult, and it is also significantly distinct from almost every other form of marketing approach that exists.

Whether you have first-hand experience with B2B SaaS marketing or are considering it, there are a few things you should be aware of that will shed light on why this marketing is so popular.

Before we go into what distinguishes SaaS marketing from other sorts of marketing, let’s take a quick look at what it takes to be successful with this type of marketing:

Find new clients quickly and affordably. Create long-term customer ties. Discover strategies to upsell customers over time to boost overall lifetime value (LTV).

With this in mind, let’s go over some of the characteristics that distinguish B2B SaaS marketing from the rest:

It ultimately comes down to information and content.

We know that content is king in all marketing campaigns, but this is especially true in SaaS marketing. If you are a SaaS marketer, remember that others are looking to you for information.

Whether you are blogging, tweeting, sending emails, or doing anything else that falls within the purview of a B2B SaaS marketer, everything must revolve around disseminating knowledge. The vast majority of SaaS is built on the concept of giving information that directs customers to the actual product.

SaaS customers are devoted and long-term.

The majority of your revenue will come from existing customers when it comes to SaaS marketing. According to a recent study, up to 80% of the revenue, you generate in the future will come from just 20% of your present clientele, which is enormous.

This is possibly the most significant distinction between SaaS marketing and other types of marketing. Customer retention is more important than anything else in this business. You will have a much higher chance of success if you focus on how to build long-term customers and what these retention metrics represent for your entire value.

You are not selling a brand or product, but a service.

The acronym tells it all: Software as a Service. (Which is exactly what Scaleo is in the affiliate business niche!) While the software is certainly an important component, let us take a moment to focus on the element of service. When developing an effective SaaS marketing strategy, it is vital to understand your customers and adapt to their demands.

Everyone from developers and programmers to the sales team, bloggers, and marketers contribute to the success of a SaaS marketing strategy. Focusing on service and holding yourself accountable in your customer’s eyes is the best way to sell your SaaS product.

SaaS marketing offers clients a centralized option by providing a service that can assist them whenever needed. Your marketing strategy will vary and evolve as software changes due to introducing new technologies, etc. Focusing on service and support to develop a product that sells itself will result in a whole new form of success that is here to stay.

How are you promoting your B2B SaaS product? Please let us know if you want to add an affiliate program to your business. Schedule a call with Scaleo and see how we can help you grow your business.

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Elizabeth Sramek
Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.
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