How to find affiliate marketing partners? Tens of thousands of retailers have affiliate programs online. This may seem daunting, but for affiliate marketers, it can be thrilling. Although many retailers provide affiliate programs, some do not. We frequently receive questions from affiliate marketers seeking to establish themselves in a niche or simply market products online.
While many retailers offer affiliate programs, there are those that do not. We often get the following questions from affiliate marketers trying to get a foothold in a niche or just marketing things online in general.
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How can I find companies that offer affiliate programs?
This is a good question with numerous answers. We are going to talk about them today. Here are five excellent methods to find companies that offer affiliate programs.
Free and Paid Affiliate Marketing Platforms for Brands
If you are looking for an affiliate platform to integrate your brand into, you have several options, from free and open-source to paid and also enterprise-level expensive. Your choice would depend on your budget as well as how much you are planning to expand in the future because, bear in mind – migrating your affiliate program to another software at a later date will not only result in affiliates losing their affiliate links but also payout and billing frustration.
Check out our exclusive post comparing affiliate marketing platforms:
1. Examine the Major Affiliate Networks
The simplest way to identify firms with affiliate programs is to join an affiliate network, go down the rabbit hole, and search for affiliate programs. In the United States, the most popular affiliate networks include:
- ShareASale (now owned by Awin)
- CJ Affiliate by Conversant
- Rakuten Marketing (formerly known as LinkShare)
- Pepperjam
- AvantLink
- Impact
- LinkConnector
You may go to any or all of these networks, sign up as an affiliate, log in to your new affiliate account, and begin viewing the available affiliate programs. Each network is unique, but they all let you look for company programs using basic keyword searches and categories.
Companies commonly advertise their affiliate programs within the affiliate network to gain further visibility. This is another technique to find affiliate programs because these advertising programs tend to be front and center on various network searches and in affiliate network promotional mailings.
2. Examine a Company’s Website
The following method is to search the company’s website for affiliate programs. This is better for when you’re looking for a certain company’s affiliate program.
When a company has an affiliate program, it is normal practice to include a link in the website footer to provide more information about the affiliate program. This link could take you directly to the program’s sign-up page on the affiliate network they use, or it could take you to a landing page that goes into greater information about becoming an affiliate of that store. Here’s an example of a landing page for an affiliate program from one of our clients.
Checking the company’s website can also be the best, and sometimes the only, way to find their affiliate program if they run it in-house and are not part of an affiliate network (you may learn about the different ways to support affiliate programs here).
Amazon.com is well-known for this. They not only have one of the most extensive affiliate programs available, but they also have one of the most extensive in-house programs. Amazon Associates is their program, and you cannot promote Amazon through one of the prominent affiliate networks. You’ll need an Amazon account to get all of your links via Amazon’s associate’s program.
3. Examine Well-Known Affiliate Websites
Looking at which firms are being pushed on affiliate websites is a non-traditional but effective technique to identify companies that have affiliate programs. Affiliate marketing generates the majority of revenue for sites such as:
- RetailMeNot
- BradsDeals
- Ebates
- SlickDeals.
A brief look at these sites will show numerous companies with affiliate programs promoted there. Assessing which companies are featured on other affiliate sites can give you insight into which programs tend to convert well and offer good payouts. These multi-million dollar businesses would not invest their resources in promoting underperforming affiliate programs.
Examining which companies are being pushed to other affiliate sites can also give you a decent sense of whether companies have good affiliate programs that convert and pay well. These multi-million dollar enterprises would not waste their time advertising companies’ affiliate programs that do not perform well for them.
4. Take advantage of Affiliate Program Directories
Affiliate program directories are another online resource for finding various affiliate programs. Many websites, such as HighPayingAffiliatePrograms.com, have been formed to compile a database of all the main affiliate programs available.
These websites can be excellent resources for locating programs in a specific field that you might have missed, skimmed over, or have yet to learn about.
5. Make Use of Facebook Groups and Other Social Media Platforms
When looking for a new doctor or someone to remodel your bathroom, you will normally ask around for referrals before giving someone a chance. It’s the same with a great affiliate program. Affiliate marketers congregate in numerous Facebook groups, social forums, and subreddits all over the Internet, and these are excellent places to identify companies with affiliate programs.
The subreddit /r/affiliatemarketing boasts over 18,000 followers, where users continuously share posts and comments about various affiliate programs and marketing techniques. In contrast, the “Affiliate Café” Facebook community is smaller and more exclusive, established in 2016 after the notable affiliate marketing forum ABestWeb closed. Currently, it has over 300 members, most of whom were active in the former forum, making it a prime example of a Facebook group where affiliate programs and marketing strategies are actively discussed. Numerous other affiliate marketing forums and discussion platforms exist, which may be your next opportunity to find an excellent affiliate network to join.
The “Affiliate Café” Facebook community is smaller and more exclusive. It was founded in 2016, shortly after the demise of the venerable affiliate marketing community ABestWeb. It now has over 300 members (the majority of whom were active members of the forum above), and it’s an excellent example of a Facebook group of people who routinely discuss affiliate programs and affiliate marketing.
On top of that, there are a plethora of other affiliate marketing forums and discussion areas. Any of them could be your next step in locating a fantastic affiliate network to join.
Conclusion
Overall, it is quite easy to find companies that offer affiliate programs. You just need to know where to look. When a company offers an affiliate program, it wants affiliates to participate in it. Therefore, it is quite rare that these programs are hidden. Check out Scaleo’s affiliate program and earn up to 30% commissions for life.
Last Updated on February 25, 2025
