How and Where to Find Brands with Affiliate Marketing Programs?

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There are tens of thousands of retailers with affiliate programs on the Internet. This can be intimidating, but it can also be quite exciting if you are an affiliate marketer. 

While many retailers offer affiliate programs, there are those that do not. We often get the following questions from affiliate marketers trying to get a foothold in a niche or just marketing things online in general:

How can I find companies that offer affiliate programs?

This is a good question with numerous answers. We are going to talk about them today. Here are five excellent methods to find companies that offer affiliate programs.

1. Examine the Major Affiliate Networks

The simplest way to identify firms with affiliate programs is to join an affiliate network, go down the rabbit hole, and begin searching for affiliate programs. In the United States, the most popular affiliate networks include:

  • ShareASale (now owned by Awin)
  • CJ Affiliate by Conversant
  • Rakuten Marketing (formerly known as LinkShare)
  • Pepperjam
  • AvantLink
  • Impact
  • LinkConnector

You may go to any or all of these networks, sign up as an affiliate, log in to your new affiliate account, and begin viewing the available affiliate programs. Each network is unique, but they all let you look for company programs using basic keyword searches and categories.

Companies commonly advertise their affiliate programs within the affiliate network to gain further visibility. This is another technique to find affiliate programs because these advertising programs tend to be front and center on various network searches and in affiliate network promotional mailings.

2. Examine a Company’s Website

The following method is to search the company’s website for affiliate programs. This is better for when you’re looking for a certain company’s affiliate program.

How To Grow Your eCommerce Brand Through Affiliate Marketing?

When a company has an affiliate program, it is normal practice to include a link in the website footer that leads to more information about the affiliate program. This link could take you directly to the program’s sign-up page on the affiliate network they use, or it could take you to a landing page that goes into greater information about becoming an affiliate of that store. Here’s an example of a landing page for an affiliate program from one of our clients.

Checking the company’s website can also be the best, and sometimes the only, way to find their affiliate program if they run it in-house and are not part of an affiliate network (you may learn about the different ways to support affiliate programs here). is well-known for this. They not only have one of the most extensive affiliate programs available, but they also have one of the most extensive in-house programs. Amazon Associates is their program, and you cannot promote Amazon through one of the major affiliate networks. You’ll need an Amazon account to get all of your links via Amazon’s associate’s program.

3. Examine Well-Known Affiliate Websites

Looking at which firms are being pushed on affiliate websites is a non-traditional but effective technique to identify companies that have affiliate programs. Affiliate marketing generates the majority of revenue for sites such as:

  • RetailMeNot
  • BradsDeals
  • Ebates
  • SlickDeals.

Quick scans of any of those sites will reveal a plethora of companies that all have affiliate programs and are promoted on these sites.

Examining which campanies are being pushed to other affiliate sites can also provide you with a decent sense of whether companies have good affiliate programs that convert and pay well. These are multi-million dollar enterprises that would not waste their time advertising companies’ affiliate programs that do not perform well for them.

4. Take advantage of Affiliate Program Directories

Affiliate program directories are another online resource for finding various affiliate programs. Many websites, such as, have been formed in an attempt to compile a database of all the main affiliate programs available.

These websites can be excellent resources for locating programs in a specific field that you might have missed, skimmed over, or have yet to learn about.

5. Make Use of Facebook Groups and Other Social Media Platforms

When looking for a new doctor or someone to remodel your bathroom, you will normally ask around for referrals before giving someone a chance. It’s the same with a great affiliate program. Affiliate marketers congregate in numerous Facebook groups, social forums, and subreddits all over the Internet, and these are excellent places to identify companies with affiliate programs.

The subreddit /r/affiliatemarketing now has over 18,000 followers, and people post and comment about different affiliate programs and affiliate marketing methods all day long.

The “Affiliate Café” Facebook community is smaller and more exclusive. It was founded in 2016, shortly after the demise of the venerable affiliate marketing community ABestWeb. It now has over 300 members (the majority of whom were active members of the aforementioned forum), and it’s an excellent example of a Facebook group of people who routinely discuss affiliate programs and affiliate marketing.

On top of that, there are a plethora of other affiliate marketing forums and discussion areas. Any of them could be your next step in locating a fantastic affiliate network to join.


Overall, it is quite easy to find companies that offer affiliate programs. You just need to know where to look. When a company offers an affiliate program, it wants affiliates to participate in it. Therefore, it is quite rare that these programs are hidden. Check out Scaleo’s affiliate program and earn up to 30% commissions for life.

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Elizabeth Sramek
Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.
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