M-commerce and mobile commerce have been around for a long time, and…
Affiliate marketing automation tools are becoming increasingly popular, but has it always…
Running your own white label affiliate program on your domain or offering your products…
eCommerce affiliate marketing strategies to follow in 2023 (+ many other tips…
Do you want to know what affiliate marketing automation is exactly? And…
Cookieless future – we dreaded it for years and now it’s finally…
As an affiliate program manager, one of your key responsibilities is handling payments to your affiliates. A crucial part of…
Now that you have added an affiliate program to your website (for example, using affiliate marketing software like Scaleo), you…
The affiliate funnel has dramatically changed the marketing industry. It has forever changed our approach to promoting online services: we…
Analyzing “GGR” and “NGR” can feel like finance jargon — but if you’re operating an online casino, these metrics are…
If you’re still paying commissions off last-click, you’re not “performance marketing.” You’re running a commission assignment lottery —and your sharpest…
If your postbacks can be spoofed, your revenue can be siphoned. It’s that simple. Postback integrity is the thin line…