Now that you have added an affiliate program to your website (for example, using affiliate marketing software like Scaleo), you probably wonder where to promote your partner program and find affiliates.
In this article, we’ll share a few places where you can promote your affiliate program, expand your brand awareness, and present your company to more potential customers.
Starting an affiliate network – don’t miss the entire complete guide:
Part 1: Where to Find Affiliates?
Part 2: Where to Find Good Offers
Part 3: Affiliate Network Technical Basics
Part 4: How To Pay Affiliates?
Part 5: Where to Promote Your Affiliate Marketing Program?
Part 6: Where to Get Quality Traffic?
Part 7: Performance Marketing Software – What You Need To Know
Part 8: Why You Need a White Label Affiliate Marketing Software
How To Ensure Your Partner Program Will Be Successful?
You can take several approaches to advertising your affiliate program, but to ensure your promotion is successful, you should keep a few specific things in mind.
- You should never be dishonest with your affiliates.
- Remember to always pay on time.
- Have an apparent TOS and payout structure.
- Offer generous commissions to encourage participation.
- Offer bonuses, incentives, and commission structures for active and successful affiliates (this will allow you to onboard successful and popular influencers with a big following base).
11 ways to promote your affiliate program
Now that we have covered the basics and assume your affiliate program is perfect and ready let’s see where you can promote it.
1 – Email Campaign
Email marketing is one of the most important ways to promote your online business. Email campaigns make it easy to draw traffic to your website, share your content with your customers, and engage with your audience.
As potential affiliates subscribe to your email list, they’re searching for content to help them earn more money. This is prime time to introduce them to your affiliate program or to remind consumers that you have an affiliate program.
The secret to success here is highlighting your affiliate program’s benefits, outlining the commission and payout structures, and making the affiliate program easy to join.
Or, create a unique email campaign to inform your current customers about your affiliate program.
If you have a decent mailing list, it’s time to inform your entire database about your affiliate program. You may be shocked to find how many satisfied customers you have onboard who are eager to help you and start promoting your brand immediately.
The nice thing about affiliate marketing is that your affiliates don’t have to own a blog or website. They can just share your affiliate links on social media, email their friends or family, or post on various online forums to help promote your company.
It’s brilliant to warm up your email database by offering a unique, limited-ti, higher-than-normal commission to start your affiliate program.
You should also take the time to segment your email database to ensure that you eliminate any disgruntled customers.
Take out your most pleased and faithful customers so you can email or call them individually to invite them to your affiliate program rather than simply emailing your entire database with a “non-personalized” message.
A more customized approach typically works well when hiring affiliates.
2 – Submit your program to affiliate directories
According to amnavigator.com, 18% of affiliates find out about affiliate programs they can potentially join from “affiliate directories.”
We have compiled a list of affiliate program directories below, where you can list your affiliate program and gain additional exposure.
It’s worth listing your program, as you will only be doing this task once and will benefit from the results for many months.
- https://blog.affiliatetip.com
- https://www.affiliatefirst.com
- https://www.affiliatelister.com
- https://www.affiliateseeking.com
- https://www.sponsorplus.net
- https://www.affiliateguide.com
- https://www.affiliateprograms.com
- https://www.webaffiliatesdirectory.com
- https://www.affiliateshowcase.com
- https://www.esponsors.ws
- https://www.affiliatesdirectory.com
- https://www.twistdirectory.com
- https://www.associateprograms.com
- https://www.becomeanaffiliate.com
- https://www.bestaffiliateprogramreviews.com
- https://www.globalaffiliateprograms.co.uk
- https://www.lifetimecommissions.com
- https://www.top-affiliate.com
- https://www.twistdirectory.com
- https://www.webmastershelpcenter.net
3 – Join Affiliate Networks
One of the easiest ways to quickly hire affiliates is to introduce them to significant affiliate networks like CJ, Linkshare, and Shareasale.
Using their recruitment tools to send out pending offers and their email follow-ups is a great way to build a program with affiliates in your niche.
I believe in screening affiliates who apply to your program on any network simply because many individuals will apply.
Therefore, you will want to select who is suitable for your business.
I think CJ’s recruitment tools are better suited to sending “offers” to prospective affiliates by region, category, and even a keyword in their URL. For example, someone with a “dating” keyword in their URL is likely to be a successful dating niche affiliate.
Nothing rivals CJ’s recruitment tools if you want to grow your program quickly. Once you see pending affiliates, you must email them to approve their participation.
It may take a lot of time, but that’s exactly what your affiliate manager can do to maximize the network. They’re wasting the opportunity if they don’t use this process.
4 – Roundup Posts and Resource Pages
Many blogs write “roundup posts” periodically, where website users can try out various resources that could support them in their businesses. Some businesses are now developing website resource pages dedicated to the tools and services their followers can use.
These “resource pages” are prime time for affiliate links!
Provide a short overview of your affiliate program’s products, the average price, and the commission bloggers will receive per sale.
You can also bind services to your affiliate links and any discounts or free trials that users may get from your links. This page should serve as evergreen content and be updated continuously to provide visitors with reliable, up-to-date information.
5 – Guest Blogging
Guest blogging is a great way to link to your website, gain brand exposure, and network with other businesses in your niche.
But did you know that guest blogging is also the perfect way to share your affiliate program with a broader audience?
Before you include information about your affiliate program in your post, discuss it with the website owner for whom you are writing a guest post. The secret to any major partnership is communication, so you want to ensure that the inclusion of that information is clearly stated and understood by all parties.
Also, check to see if including affiliate links in your guest post is okay.
6 – Take Advantage of Social Media
Simply join the Facebook and LinkedIn groups related to your company and promote your affiliate program there. Yes, it’s that easy, but there are more steps involved.
Social media offers you the ability to get in touch with your future affiliates in a cost-effective manner. Try to help them with their issues, write tips and tricks, and you can indirectly promote your affiliate program.
Famous social networking websites such as Facebook and LinkedIn are some of the best affiliate marketing outlets. You can browse for groups closely related to the niche where your product is sold. These groups are among the most successful ways to expand organic audiences’ reach for the product.
How are you currently searching for a particular group?
Let’s say you have an affiliate program related to B2B digital services; you would need to look for groups related to web de, web creation, digital marketing, web hosting, and affiliate marketing because this is where your potential affiliates hustle.
This way, you could reach the right audience in your affiliate market without expenses.
LinkedIn is a fantastic place to meet people and network in general. There are several LinkedIn groups in the affiliate industry and blogger groups. You can post discussions, engage in conversations, and interact with people who may be interested in being your affiliate.
However, you’ve got to do it in a reasonably subtle way to be successful.
Networking on LinkedIn also has an indirect advantage, although many people only use it for that reason. Y Youneed to connect with people (and not companies) because then they’ll see where you’re working and discover your affiliate program, Maybe is interested in joining.
It’s best to take a more gentle approach, but sometimes, you just say, “Would you like to join our affiliate program and make some money?”—and it works!
You can also find influencers on Twitter and convert them to your company’s affiliates. By searching for different keywords on Twitter, you can see who’s talking about niche-related keywords and follow them. You should start commenting, re-tweeting, and engaging with their content.
They can follow you back if you post helpful content of your own.
They will then see that you’re an affiliate manager or have an affiliate program they can benefit from. Once you know them well enough, you can send them a direct message and ask them if they are interested in joining your affiliate program.
7 – Recruit Affiliates Through Paid PPC Campaigns
Every day, people search for different types of affiliate programs in search engines, such as:
- Dating affiliate programs
- Wellness affiliate programs
- Hosting affiliate programs
- Insurance affiliate programs, etc.
If you run an affiliate program in a niche, running PPC ads on Google AdWords and Bing makes sense.
Your ads will target people who are looking for phrases of this kind.
You can measure effectiveness by assigning a campaign tracking link, sending traffic to your affiliate signup landing page, seeing who signs up, and then seeing how active those affiliate referrals become.
Learn more about measuring and increasing ROI.
This is how you can examine your PPC and ROI for affiliate programs and affiliate network-related keyword phrases. It’s a tried and tested tactic to hire targeted influencers, webmasters, businesses, and bloggers searching for affiliate companies in their niche.
You should try using Google Adwords, Yahoo!, and Facebook advertising to acquire new affiliates and see what works best for you.
You may target your niches and employ a large number of affiliates. Don’t forget to build a killer landing page where you will explain the benefits that affiliates will have by joining your program.
8 – PPC Advertising on Social Media
Facebook Advertising – One of the best ways to get new affiliates and partners to run Facebook ads targeting people in your niche. You may also target people interested in Facebook’s affiliate networks.
Make sure your affiliate details page is good. I suggest adding a video explaining the affiliate program to this page so that people unfamiliar with affiliate programs can better understand the advantages of participating in your partner program, i.e., how much money they can earn. This is the perfect way to inexpensively run ads to boost traffic to your affiliate page.
You can do the same thing with Twitter ads to get new affiliates.
9 – Join Affiliate Forums
Affiliate Forums can be fantastic places to meet and network with affiliate marketers worldwide. They may also be a good place for affiliate managers to casually meet and connect with affiliates.
In reality, forums in different niches can be great places to find webmasters and bloggers and ask them if they want to become your company’s affiliates.
For example, if you have a beauty/makeup website and you’re looking for people with beauty blogs to be your affiliates, you’d join some beauty, skincare, and makeup forums and become involved.
Most forums allow you to have a link in your forum signature (added at the bottom of every post you write), so it’s another place for people to see and click to access details about your affiliate program.
The more forum posts you write, the more often your signature links will be displayed, and that number will increase over time.
10 – SEO Optimize Your Website.
This may sound obvious, but there is no better way to get traffic than to enjoy free, targeted, organic traffic from Google.
The good thing about SEO optimizing your website is that you only have to do it once, and unless you regularly make changes, the results will last for a long time.
You may need to add some SEO-optimized content to maximize your presence in Search Engines.
SEO-optimized content is essential when people are looking for unique niche affiliate programs. Your website needs an SEO-optimized page that ranks well with Google, Bing, and Yahoo so potential affiliates can find it organically and sign up for your program.
You can also make online press releases supporting your affiliate program and LinkedIn posts about your affiliate program. If you keyword-optimize them, they will rank high on Google.
This is the perfect way to get more affiliate registrations and build your affiliate base with targeted affiliates. Over time, if you do enough guest posting and press releases on different websites, you can build up a lot of organic saturation for your affiliate program niche keywords.
11 – Link To Your Affiliate Program From Your Main Site
When you link to your affiliate program page in your footer, your clients and website visitors can sign up for your affiliate program.
It’s a smart way to capitalize on your traffic and turn some of it into affiliate partners.
The same goes for your client referral program. The header should include a link to a “refer a friend” option so people can see and act on it.
Some businesses offer discounts on transactions or purchases if consumers share the product on social networks, which is a brilliant idea to improve social networking and referrals.
12 – Bloggers Outreach
A well-written “outreach email” or affiliate recruitment email is a great way to add new affiliates to your business.
There are some fantastic resources out there that can help you find affiliates and bloggers in particular niches. You can contact them and ask them very politely if they want to become your company’s affiliate.
Your affiliate manager should do this job monthly to expand your affiliate program. To do it efficiently and with a high response rate, you need to send personalized emails individually and avoid mass mailings that no one reads.
Yeah, it takes a lot of time, and you must do it in volume to get what you want. But the result will be worthwhile.
You can also run classic Google searches for keyword phrases in your niche, see what pages or blogs appear in the search results, and then email them an invite to join your program. This process is very time-consuming but very productive for expanding your affiliate channel.
Conclusion
Today, we discussed 11 perfect ways to hire new affiliates and partners to boost your company’s revenue. These methods can help you promote your affiliate marketing program in 2025 and 2026 and beyond, as these methods are timeless. Now that you know how to do this, you’ve got to put the work behind it.
Remember that recruiting affiliates for your company can be one of the most challenging tasks. However, suppose you have a perfect plan to achieve this goal. In that case, you can build up your affiliate program with many great affiliate marketers and web publishers who can make a difference in traffic and sales on your website.
Do you need an affiliate marketing solution for your business? Try Scaleo for free for 14 days. It allows you to start your affiliate network or add affiliate marketing to your eCommerce store. No credit card is required to get started!
Affiliate marketing can be a lot of work.yThereall sorts of places to promote your affiliate program, and they are open to you right now. I hope these tips will help you properly market your partner program to earn substantial passive income. Good luck!
Last Updated on February 7, 2025
