Marketing performance dashboard with data visualization – why do you need it, how do you choose the right one for your business, and will the most expensive one always necessarily be the best one? Let’s find out! In 2025, marketers must approach data with a theoretical strategy as well as an almost artistic sensibility. A variety of marketing dashboards can help with this by offering easy-to-read and visually pleasing views of a variety of main…
Mobile attribution. Sounds like tech jargon, right? But if you’re hustling in the mobile gaming space, it’s the secret key to figuring out what’s actually working in your marketing. You know that feeling when you drop a ton of cash on ads, and then you’re like, “Did that do anything, or was I just burning money?” Well, mobile attribution’s here to take the guesswork out of the picture. Let’s break it down. Mobile attribution is…
Player acquisition strategies continue to evolve and get more and more sophisticated, personalized and technologically advanced. Want more players? Of course, you do. Scaling your iGaming site isn’t just about throwing money at ads—it’s about smart, cost-effective strategies that bring in players who stick around. You must cut through the noise to attract players and convert them into loyal, long-term customers. You will learn ton to take advantage of social media, search engine optimization, affiliate…
The casino industry is fiercely competitive. Blink, and your competitors might whisk away your biggest high roller. But there’s one thing that could give you a serious edge—data analytics. No, this isn’t just another buzzword; it’s the secret weapon that can help you truly understand your players, optimize your offers, and maximize your profits. Let’s dive into the data-driven casino revolution and explore how you can level up. The Data-Driven Casino Revolution Analytics isn’t just…
Do you ever wonder how successful affiliate marketers find clarity in their campaigns? With the vast amounts of data that they must sift through, it seems impossible. However, visualizing data insights is the key to finding valuable information and driving strategies.Did you know that 90% of the information transmitted to our brain is visual? Our brains are wired to process visual information faster than any other data type. So, if you want to understand how…
Do you want to optimize your affiliate marketing strategy in the highly competitive world of iGaming? Are you looking to skyrocket your conversions and stay ahead of the competition? Then, it’s time to unlock the power of A/B testing with AI. 👉 Read our blog post on 10 Ways to Do A/B Testing in iGaming Campaigns But before we dive into the game-changing benefits of this dynamic duo, let’s take a look at some eye-opening…
Custom parameters in iGaming affiliate marketing are no longer a fancy feature but a must-have base for reliable and comprehensive campaign tracking. iGaming is a complex and fast-paced environment, and staying ahead of the game requires access to collect accurate and insightful data. That’s where custom parameters in affiliate reports come in. What are custom parameters? Custom parameters allow you to track and analyze specific data points related to your affiliate program. With this information,…
Partner marketing has emerged as an innovative way to drive high-quality customer acquisition in a cost-efficient manner. By collaborating with strategic partners who have access to your target audience, you can tap into new customer bases and scale your customer acquisition efforts. As a marketer, you know that acquiring new customers is essential for business growth. However, the costs of traditional marketing channels like advertising continue to rise while their effectiveness declines. The key to…
Attribution analytics are the key to unlocking the performance of your digital channels. Today, you will see how it can help you get even more out of your campaign data. In this article, we will explore the power of attribution analytics and how it can be used to unlock performance potential in your business. By analyzing attribution data, you can also uncover any areas of opportunity in terms of optimizing customer acquisition strategies. With this…
Are you curious to find out which campaign is bringing you paying customers most effectively? Conversion monitoring may seem like one of the most
