In 2022, affiliate marketing will remain to be the best business model. There are thousands of legitimate ways to make money online. Still, affiliate marketing is, in my opinion, one of the simplest ways to make large sums of money quickly and (relatively) effortlessly.

The beauty of this business model is that you are selling other people’s things, so you will never have to spend thousands of dollars making something just to discover that no one wants it!

This also enables you to test numerous markets rapidly and without a large initial capital outlay until you know a market is viable.

How to Earn a Living Through Affiliate Marketing

There are several strategies to generate a full-time income with your affiliate marketing firm, but the two most popular are to advertise products in markets where people are already spending money or to identify a new product that hasn’t received much exposure yet and promote it instead.

Why is affiliate marketing the best business model? -

If you decide to base your website on a profitable market, you must look for markets where online buyers are eager to spend money and then focus completely on that market.

Taking the technique of promoting a product that hasn’t gotten much attention yet can also be quite profitable. Finding an untouched market can offer you a leg up on other marketers that they will never be able to recover from.

How do you find the most recent things to promote? Pay attention to the news in your hobbies or markets of interest-a new product is released virtually every day. These businesses are looking for affiliates to assist them in creating sales.

The Benefits of an Affiliate Marketing Strategy

An affiliate marketing model has numerous advantages. For one thing, if you follow the SEO path with your website, it is a rather passive approach. Compared to Amazon affiliates, there is a bit more link management to undertake, which we shall discuss below.

With just one website and a little content, affiliate marketing can be quite profitable. This differs from the Amazon affiliate program, which typically necessitates the creation of multiple sites in order to generate a substantial income from their sliding tier of commissions

Furthermore, there is an enormous variety of things to advertise and sell. Almost every business has some sort of affiliate program; simply scroll to the bottom of their website, and their affiliate program will be hyperlinked right next to their Contact Us page.

While each affiliate program is unique, you are less likely to get banned in the affiliate space than in the Adsense space. In general, affiliate networks’ terms of service can be a little more flexible. You also have the advantage of multiple networks hosting the same offers, so if one of them bans you, you can usually replace that money with the next network offer.

You could also do what many affiliates do and go straight to the corporation.

The great majority of affiliate offers are provided directly by the company rather than through affiliate networks.

Why is affiliate marketing the best business model? -

Aside from that, you don’t really have a store to look after. You have no products to ship or be accountable for. You are basically just the marketing arm, as opposed to the eCommerce business model, where you source the things you sell and deal with the firm’s customer service and logistics aspects.

There is hardly any requirement to provide any form of client care when it comes to affiliate marketing. That is handled by the company that developed the offer in the first place.

Unlike an Amazon affiliate business strategy, affiliate marketing is more profitable in terms of profit margins per sale. As a result, sponsored advertising is easily profitable, and it might be a viable option for growing your website. Many affiliate marketers concentrate nearly entirely on purchased traffic. They design a landing page and a sales letter before launching Facebook advertising or Google Adword campaigns.

While you should not invest in sponsored traffic without first learning a little bit about it, having this option can actually raise your sales immediately and virtually overnight instead of having to wait for rankings like you do with SEO.

Finally, one of the most significant advantages of affiliate marketing is that you can earn a commission even if you don’t sell anything.

This is commonly referred to as a Cost-Per-Action (CPA) offer. CPA offers often demand the visitor to take some sort of action, and if the visitor does so, the affiliate network will pay you. 

Why is affiliate marketing the best business model? -

This action includes frequently entering an email to become an email lead for a firm or completing a complete form, whether a lead form or a survey data collection form. While CPAs pay less than offers that pay you per sale, they generally convert at a significantly higher rate because there is no money required for the conversion to be completed. This increased conversion rate can frequently more than compensate for reduced individual profits.

The Disadvantages of Affiliate Marketing

Affiliate marketing done correctly may be ethical, tremendously beneficial to the end-user, and beneficial to both the firm that generated the offer and the affiliate promoting it (and, of course, the customer). Even so, there are several disadvantages to the company’s strategy that you should be aware of.

Indeed, affiliate marketing has a reputation for being sleazy, corny, or scammy. This has an impact on the industry, mostly due to the low barrier to entry. Anyone can become an affiliate marketer; all you have to do is sign up for an offer and begin marketing it.

As you can expect, this invites a slew of shady characters to the field.

Because of the low entry hurdle, affiliate marketing may be quite competitive. After all, you’re all selling the same product or service and going through the same checkout procedure. It is improbable that you will be able to succeed if you do not find a way to separate yourself.

Why is affiliate marketing the best business model? -

When deciding to pursue “good” affiliate marketing, the affiliate offers themselves the first item to consider. Affiliate promotions come and go. Because of this, there is more link management required with affiliate marketing than with Amazon affiliate sites. If your affiliate link points to an offer that is no longer available through an affiliate network, you are losing out on all of the commissions you could be making.

Second, even if an offer does not disappear, you may be earning 

significantly less than you should be since it has unexpectedly reached its maximum cap. 

In other words, the company that created the offer only wants to spend a particular amount of money in order to obtain a certain number of consumers or leads. In this situation, the network limits how many paid leads/sales count towards the affiliate marketer. In this situation, you could end up giving away free leads or sales by accident, so keep an eye out for that.

Finally, you do not have complete control over the procedure.

As a result, there is less room for expansion. You can’t, for example, simply change the checkout process to see which one performs better. You basically only have influence over the marketing funnel’s front, commonly known as the “top of” marketing funnel. 

This limits your alternatives more than if you were running a full-fledged firm in which you sourced the product yourself and handled the shipping and checkout processes.

Other aspects that make affiliate marketing the best business model

First and foremost, you can begin affiliate marketing with almost little money. 

Affiliate marketing seems like a perfect choice to me, and it proved to be a very good choice. You can certainly get started on a shoestring budget if you only have a couple of thousand dollars. You can get up and go without a large, expensive investment.

Other, more traditional businesses, such as starting your own brand/franchise/restaurant, require tens of thousands of dollars to get started, whether you’re sourcing materials or manufacturing. It’s usually not inexpensive, and you can’t do it for $300.

You will not be dealing with any inventory.

This is a critical component that contributes to the success of affiliate marketing. You still need to manage your inventory and find a source for your products if you start your own brand, make your own product, or even do something like drop shipping.

You must still deal with purchasing such things from manufacturers and having them sent to you or a warehouse.

However, with affiliate marketing, you don’t have to bother with all of that. All you need to do is focus on boosting traffic and ensure your marketing is top-notch.


The sixth reason I like affiliate marketing is how quickly you can scale once you’re earning. This is essential. Once a campaign becomes profitable, especially if you are using sponsored traffic.

All you have to do to make more money is send more traffic. Of course, it isn’t always so simple; you have to deal with ad networks, Facebook, and so on.

Why is affiliate marketing the best business model? -

At the end of the day, if you can send $100-$200 in traffic, you can send $1,000 in traffic every day. There’s no reason why you can’t accomplish that if you have the correct profitability and margins and if your campaigns are dialed in.

We’ve seen campaigns go from no traffic to well over five figures per day in an instant. Suppose you start a traditional business from scratch and spend $100 a day just checking out your service, product, or whatever you’re selling, and suppose you become successful. In that case, it’s not like you can just open the faucet and start generating five figures a day in revenue immediately.

You’d have to deal with expanding your customer service infrastructure, acquiring more merchant accounts, performing merchant load balancing, inventory, and the lead times required to get that merchandise sent from China — from the manufacturer — to your warehouse. There is a lot you need to do that does not involve transmitting traffic.

This is why affiliate marketing is such an excellent business model for those just starting out. You are not required to deal with any of those issues.

When you start scaling, all you have to worry about is generating more traffic and controlling your cash flow within your own business, paying attention to things like:

  • Are you profitable enough?
  • Do you have enough cash on hand to operate at scale? 
  • Do you have a sufficient line of credit? 
  • Do you think you need to get some more credit cards?

However, if you were running a traditional firm or any other internet business model, you would not be able to scale that hard and that fast right away. There would be a lot more hoops for you to jump through, as well as a lot more problems and barriers for you to overcome.

Last Updated on May 24, 2023


Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.