This is a December 2023 Update

In this article, we will discuss 100+ profitable affiliate marketing niches. Once you pick a niche, you can either create a micro niche off it or start a blog and regularly publish articles. 

That’s quite a big list! All the niches listed here have either high payouts to popular affiliate marketing networks or are in rising demand, so you can jump on the bandwagon and start making money before others fly in. 

This list is handy if you want to start your own blog and are looking for ideas and inspiration to start making money through affiliate marketing immediately. 

But before that, first, some essential tips that you will certainly find useful.

What is a niche?

The Ultimate 100 Profitable Affiliate Marketing Niches List for 2021

A niche is a defined topic that you will blog about, a narrow subject if you wish. It means that you tailor your blog to a limited number of topics and not just write and publish blogs about everything. That’s useful because it helps readers know what your blog is about and why they should subscribe to you.

Why choose a specific niche?

There are quite a few reasons why choosing a particular niche is a good idea. 

For example, some people ask whether it would make sense to publish articles about meditation and about cryptocurrencies on their blog if both niches are profitable in terms of affiliate earnings.

The problem with such diversity on a blog is that people can feel that they have ended up on the wrong blog. 

Do Micro Niche Affiliate Sites Still Work - The Ultimate 100 Profitable Affiliate Marketing Niches List for 2021

Another example is to think about what to put on your homepage to clarify that you are discussing fashion and motorcycles. Of course, you may find them both really fascinating, but that won’t be the case for most of your readers. It is better to choose between the two blog niches or possibly set up two different blog websites.

As I have mentioned earlier on this blog already, it’s easier to make $100 from 10 affiliate marketing websites than to make $1000 from 1.

Marketing niches and free visitors from Google.

Another important reason to choose a specific niche is Google. 

If you have ideas on making money blogging, it will likely come largely from the free visitors you get through Google. 

For example, your blog will rank high in the search results, and so many “free” visitors will come to your website every month, which will then earn you money.

Visitors from Google are not only “free,” but they are also highly targeted and will be interested in all the affiliated products you offer them if you make your niche website laser-sharp on the topic.

The Ultimate 100 Profitable Affiliate Marketing Niches List for 2021 - google analytics

Getting this type of organic traffic is a lot easier when it is clear (to you, Google, and the visitors) what your website is about. 

So, choose a niche and focus on it, and on it only. Read our guide to targeting a micro niche in affiliate marketing:

Remember that every blog post you write around your niche contributes to increasing authority within your niche.

If I publish an article on this blog about ‘making money with affiliate marketing,’ Google will rank it high within a few days. Because our blog is an affiliate marketing blog. 

We’ll get many free visitors (aka organic traffic from Google). 

If I post an article “outside” this blog’s niche, such as ‘best makeup of the year,’ I can forget about traffic from Google. 

Google knows that my blog is not an authority in the field of makeup, and writing about that topic is pointless. I’ve never been able to rank a makeup-related blog post on a tech blog.

In short, choose a niche and stick to it.

What do you have to take into account?

Choosing a niche if you plan to make money through affiliate marketing is a long-term decision. Especially if you want to make your blog big and earn a lot of money (some people earn $10000 a month). Ideally, choose a niche that you are passionate about so that you can write blog posts even if you don’t feel like it.

What do you have to take into account when creating a micro niche affiliate marketing?

3 questions you would need to answer with ‘YES’ to:

  • Are you passionate about this niche?
  • Are others passionate about that niche too?
  • Is there enough money to be made in your niche?

If so, then you’re all set. 

Excited cheerful woman smiles broadly - you are good to go on your affiliate marketing journey

Then you can choose a niche with confidence. Look at the list below to choose from one of the 100+ niches that were proven to be profitable in the affiliate marketing business.

100 best niches for affiliate marketing

Looking for blog niche ideas for 2023? We’ve got your back. You can use this profitable niche list to create your business in 2023 or optimize your existing one. More than 100 niche ideas for inspiration for your new affiliate website are divided into categories:

Health and sports affiliate marketing niches

It is expected to reach $3.31 trillion by 2020. Concerned about their health due to the coronavirus pandemic, people are starting to take action.

Mind, body, and soul are all part of health and wellness. Personal care, nutrition, preventative medicine, and alternative medicine are sub-niches. You’ve helped the health and wellness sector by buying a gluten-free product at the grocery store.

  • Weightlifting
  • Yoga
  • Jogging
  • Meditation
  • Fitness sports
  • E-sports
  • Hiking
  • Mental health
  • Psychology
  • Alternative medicines
  • Natural medicines
  • Messages
  • Skincare
  • Aging / Anti-aging
  • Lose weight
  • Muscle growth
  • Exercise at home

Lifestyle affiliate marketing niches

  • Pregnancy
  • Traveling
  • Digital nomads
  • Van life
  • Tiny houses
  • Dating / online dating
  • Marriage
  • Separation
  • Education
  • Self-study
  • Ecological products
  • Sustainable living
  • Education

Hobbies affiliate marketing niches

  • Cars
  • Engines
  • Gaming
  • Technology
  • Gadgets
  • Music
  • Gardening
  • Photography
  • Videography
  • Fishing
  • Survivors
  • Do it yourself/ DIY
  • Painting and art
  • Movies
  • Poker and gambling
  • Casino Affiliate Management
  • Writing
  • Drones
  • Books
  • Cameras
  • Virtual reality
  • Computers

Food blog affiliate marketing niches

  • Recipes
  • Veganism
  • Vegetarian food
  • Cooking advice
  • Baking
  • Diets
  • Cakes
  • Home Brewery
  • Beer
  • Liqueurs
  • Wine
  • Kitchen supplements
  • Cookware
  • National dishes

Finances affiliate marketing niches

  • Personal finances
  • To invest
  • Cryptocurrencies
  • Shares
  • Stock market
  • Housing market
  • Financial independence
  • Passive income
  • Local businesses
  • Career Advice
  • Freelancing
  • Doing business online
  • Retire
  • Budget lifestyle

Fashion and beauty affiliate marketing niches

Covering hot topics in the fashion industry can bring you much Search Engine traffic. Creating a successful blog that follows trends or provides online courses with a stylist – can be a hard task, because you constantly need to keep up with the trends. However, the selection of affiliate product ideas is enormous, most of which get high search volume in SERPs. Covering popular topics in this niche can help you tap into a multi-billion-dollar industry.

  • Nail stylist
  • Makeup
  • Personal style
  • Fashion clothing
  • Haircare
  • Celebrities / Gossip
  • Tattoos
  • Watches

Personal development affiliate marketing niches

This is a major web niche that is also known as self-help. Courses and programs are available, as well as books, videos, online training, and coaching. There is a self-improvement product for everybody who wants to improve their self-esteem, experience career success, increase their confidence, establish and achieve objectives, overcome hardship or difficulties.

You’ve probably heard of Tony Robbins. It’s the same thing. It’s a vast industry that’s always expanding. People want to be happy, satisfied with their lives, and worry-free. And they practically never buy a single book or program, which lends itself well to repeat purchases and higher-ticket products in this market.

Again, you don’t have to be a household name like Tony Robbins or Jack Canfield or have a well-known brand like The Secret. A small portion of this massive market can support a very profitable Internet business.

  • Self-development
  • Productivity
  • Time management
  • Get rid of bad habits
  • Quit smoking
  • Stop drinking
  • Relationship Advice
  • Learning a language
  • Learning to play an instrument
  • Motivational
  • Healthy habits
  • Breathwork / Wim Hof

Although this is not a complete personal development niche list, these are the highest-paying and most popular personal development niches you can start promoting right away.

Making money online and marketing

Pet Owners Affiliate Marketing Niches

In 2021, the total expenditures for the pet industry in the United States were anticipated to be $99 billion. So it’s safe to say that pets are a profitable niche. There are numerous options to carve out a niche in this industry, including different types of dogs, lifestyles, and more.

While most people own fish, dogs, or cats, there are other unusual pets such as horses, lizards, turtles, and even chickens, each with their own set of opportunities. Of course, there are more potential niches, but here are the most basic ones:

  • Pet Travel
  • designer collars
  • Pet Food
  • Dog Training

Now let’s cover some of the most commonly asked questions about affiliate marketing niches.

What are the best niches for 2023?

You can you the entire list above to choose a profitable affiliate marketing niche for your business in 2023. However, bear in mind that some of the 2021 niches also include products related to the recent Coronavirus outbreak, such as face masks, hand sanitizers, and disinfection sprays.

What products will be trending in 2023?

The top trending and most popular e-commerce niches for 2023 are considered to be home exercise equipment, natural care products, pet products, keto supplements, and natural oils.

What’s the most sold thing on Amazon in 2023?

The most sold products in 2020 were Alexa TV remote, Alexa Echo Dot Smart Speaker, Fujifilm INSTAX Mini Film, Fujifilm Instax Camera, Instant pot, PlayStation and Nintendo gift cards and games.

How to choose a niche for affiliate marketing?

I always suggest you choose a niche market that you have interest and knowledge in, that way you can have fun and enjoy creating content and finding products to promote along the way. If you don’t know how to choose a niche for affiliate marketing, just have a look at the list of niches above and try to pick something that resonates with you.

Is travel affiliate marketing niche profitable?

It’s a huge old world out there, and thanks to an abundance of low-cost airlines, you can explore even the most remote lands without winning the lottery. Okay, maybe you’ll have to fly economy class and forego the comfort of business class, but it’s a small price to pay.
People are moving more now than ever before in human history. This is bad news for governments that are afraid of pandemics. But it’s great news for the travel industry, which is expected to handle $7 trillion (yes, with a “t”) in revenue per year.
That means it’s one of the most lucrative affiliate niches available, and there are plenty of lucrative programs to help you get started. In addition, travel encompasses a wide variety of possible niches and sub-niches, ranging from standard hotels and flights to city guides, luggage, insurance, and even clothes. You can offer them as a digital product.
But you don’t have to take the same rash approach as other affiliates, i.e., slinging cheap flights and hotels.

How do you make money with your home security affiliate niche?

Until recently, I never gave much thought to home security as an affiliate marketing niche. That all changed when my house was broken into a little more than two years ago. Having your home broken into is, by the way, a very unpleasant experience.
Since my girlfriend was scared to sleep at night, I made home security a top priority.
I upgraded my locks, window security latches, Wi-Fi cameras, exterior motion sensor lights, and a controlled home alarm system with multiple internal sensors. In short, I spent the better part of a grand to make her feel safe again.
And the sense of urgency is one of the characteristics that distinguishes great niches for affiliate marketing. In the United States, 1.24 million homes are broken into each year, so you’re dealing with a highly targeted demographic that requires your assistance.

Is the keto diet still a profitable affiliate marketing niche in 2022?

If you’re unfamiliar with the Keto diet, it’s just low carbohydrate nutrition under a different alias. However, its success arises from the fact that people who adopt a keto diet will lose significant amounts of weight in a short period of time.
For example, 30 pounds a month. Like any other form of diet, keto dieting has a large potential audience and a rabid following. Existing Keto fans are still looking for the newest snack or supplement to incorporate into their diet. This is where you and your affiliate products come in handy.
Many that are new to Keto are searching for a fun introduction as well as the proper steps to take. In any case, you simply just need to put the right goods in front of Keto dieters, and they’ll buy them without hesitation.

So much for all the affiliate marketing website niche market ideas, it’s all we could come up with. Good luck making money with it!

Last Updated on January 2, 2024


Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.