BigCommerce affiliate tracking is an essential part of ecommerce business. Are you looking for affiliate marketing software for BigCommerce? A simple integration that allows you to manage yourself without white labeling your affiliate program?

Today we are going to discover, how you can start an accurate BigCommerce conversion tracking and have a clear overview of what’s converting on your pages and what doesn’t.

How to Setup Conversion Tracking for BigCommerce stores?

In this blog post, we will look into how you can start tracking conversions, postbacks and user IDs inside your BigCommerce store. And, the first and most important question is: what software or plugin will you need?

You have come to the right place today because we are going to discuss the benefits of integrating Scaleo‘s affiliate marketing software with BigCommerce.

Why use Scaleo?

Scaleo is a state-of-the-art affiliate marketing solution. It is packed with AI features that allow you to track, analyze, and optimize your campaigns in real-time. Scaleo combines a modern and fresh user interface with lightning-fast performance and features that no other affiliate marketing software offers.

Scaleo is innovative affiliate software that can be used as an affiliate program or as a standalone platform to build your own affiliate network.

It is a white label affiliate marketing solution with widgets that can be fully customized to your brand – from logo to color scheme – at UI.

If you are looking for a responsive design with unbeatable functionality and a powerful backend with dozens of innovative features, including ultra-fast redirects, 10+ targeting options, custom notifications, and smart traffic redirects, then you’ll love Scaleo.

affiliate commission tracking software

Scaleo‘s developers have over ten years of experience in the affiliate and tracking industry, which has allowed them to develop robust software with a built-in Anti-Fraud Logic™ algorithm that eliminates and prevents fraudulent clicks and transactions in real-time.

Scaleo’s lightning-fast backend interface saves you a lot of time as all statistics are generated and updated in real-time, including incoming clicks and transactions.

These instant detailed reports allow you to optimize your campaigns and increase your profit margins without wasting money on illegal traffic or unscrupulous affiliates. Scaleo’s innovative pricing model is based on conversions and offers unlimited clicks.

Scaleo is suitable for anyone who wants to start an affiliate network with advanced features and yet intuitive and fluent UX for administrators and affiliates.

Why add an affiliate program to your BigCommerce website?


Using affiliate marketing for your e-commerce website offers numerous benefits.

The Internet has evolved into an environment where there is a lot of collaboration. The more websites that collaborate with you, the greater your reach and the greater your potential website visitors.

Here are some of the key benefits you can achieve with affiliate marketing.

  1. All can be tracked. With simple affiliate dashboards, you can examine data on impressions, clicks, leads, and sales.
  2. Affiliate marketing offers a high return on investment.
  3. A key advantage of affiliate marketing is that it is completely performance-based and you set the terms.
  4. Affiliate marketing has the potential to become bigger and bigger. When you add affiliates to your program, you can increase traffic faster in conjunction with your other digital marketing initiatives.
  5. Third-party validation and social proof. You can build your reputation and increase consumer trust by partnering with trusted influencers and high-ranking websites.
  6. You can focus your efforts on selling selected, high-quality products.


Online merchants can choose to have their affiliates promote all or just some of their products when developing affiliate offers. It is a fantastic idea to have affiliates promote your high-value, high margin products. If certain products have a low turnover rate, you can also use inventory management tactics to market your excess inventory to increase your sales rate.

Now the question is how to start your own affiliate program. How can you use performance-based marketing to drive more traffic to your BigCommerce store?

Why integrate Scaleo with BigCommerce?

Thanks to Scaleo, you can create your own affiliate portal with your brand. Scaleo is directly integrated with BigCommerce and you can start rewarding, tracking, and incentivizing your selected affiliates.

How do you integrate Scaleo affiliate software with BigCommerce?


Once you have signed up for your affiliate marketing software, integrating Scaleo with BigCommerce is in just a matter of seconds.

Setting Up Tracking

  1. Create an Offer the regular way in Scaleo.
  2. Select that Offer and go to Goals. Select Edit a Goal and scroll to the Tracking Methods section.
  3. Select: Tracking Method > IFRAME Pixel. Copy that code.
  4. Place the iframe pixel code into the Conversion Tracking Code box for Big Commerce. Click on the Settings link in the top right of the control panel, choose the Partner Settings link from the menu, and paste the pixel code into the Conversion Tracking Code box. (Make sure you worn inside Scaleo’s conversion tracking page and not Bigcommerce conversion tracking page.)
  5. Once you’ve placed the iframe pixel code, make sure to click on the Save button.
  6. Here’s an example of what an iframe pixel can look like:
<iframe src="https://demo-track.scaleo.io/track?goal_id=19&adv_order_id=%%ORDER_ID%%&amount=%%ORDER_AMOUNT%%" height="1" width="1" frameborder="0" scrolling="no"></iframe>

Note: Please make sure you change your Scaleo platform URL and Goal ID. You can also remove goal_id parameter entirely if you have just one Goal or if you want the default Goal to be converted.

Optional Variables

Here’s a list of additional place holders you can use for tracking code with Big Commerce:

  • %%ORDER_AMOUNT%% – The order total is in dollars/cents.
  • %%ORDER_AMOUNT_IN_CENTS%% – The order total in cents.
  • %%ORDER_SUBTOTAL%% – The order subtotal in dollars/cents.
  • %%ORDER_SUBTOTAL_IN_CENTS%% – The order subtotal in cents.
  • %%ORDER_SUBTOTAL_DISCOUNTED%% – The order subtotal minus coupon and other discount amounts.
  • %%ORDER_SUBTOTAL_DISCOUNTED_IN_CENTS%% – The order subtotal minus coupons and other discount amounts, in cents.
  • %%ORDER_ID%% – The order ID.


Ready to get started?

Scaleo gives you instant access to a 14-day trial; no credit card is required. Add a great-looking BigCommerce affiliate program to your business today. If you need help, do not hesitate to contact our friendly support team.

Affiliate Marketing Software for BigCommerce -

Last Updated on January 19, 2024

Author

Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.