Why Fintech Companies Absolutely Need an Affiliate Program?

Financial affiliate marketing programs are the future of Fintech companies’ marketing strategies. With digitization reaching new heights and massive technological developments, the shift in marketing models is more profound than ever. 

Traditional marketing approaches for business sustainability are outdated and may be challenging to fulfill the needs of ever-increasing digitalization

affiliate software for financial services

Even more difficult for financial technology or FinTech businesses since the end purpose is to provide effective and efficient customer business.

Today, FinTech organizations turn to affiliate programs to bridge the technological gap while meeting their clients’ high expectations. 

With this in mind, today, we will look at the sector as a whole and why it is now more vital than ever for all FinTech agencies, firms, and brands to be looking at their opportunities in the realm of online and affiliate marketing.

The Importance of Having an Affiliate Program

Fintech technologies are growing by leaps and bounds with each new player in the FinTech field. A wide range of FinTech companies are already providing their services to clients from all around the world.

A business must address the fundamental question: What makes its business beat its competitors? 

As a result, an effective marketing strategy is no longer an option but rather a requirement for reaching the summit of success on the corporate ladder.

Before we go, what are the top three questions that the owners of FinTech companies want to know?

  • Why do affiliate programs outperform traditional marketing strategies?
  • Why are more and more programs turning to affiliate businesses?
  • Is it worthwhile to invest in affiliate programs?

If you’re wondering whether an affiliate program is worthwhile for your FinTech company, the answer is a resounding yes. Performance-based affiliate marketing aims to boost conversion rates while also expanding business reach. Private banks and card issuers have begun to use affiliate businesses to grow their programs.

Furthermore, governments and public financial institutions are taking an active interest in affiliate programs, collaborating with hundreds of thousands of various agencies. Let’s look at some of the reasons why affiliate programs are so popular.

1. Increase your reach

Gone are the days when business reach was restricted to a single location. Upgrading your business to affiliate programs opens up the possibility of expanding your business’s reach to a worldwide level. That means your potential audience or new consumers will come from all around the world, not simply your region or state.

where to promote your affiliate marketing program

The most significant benefit of switching to affiliate programs is that it increases brand identity. Use affiliate marketing to build a strong reputation for your brand on a worldwide scale. On the other end of the spectrum, give your customers a sense of confidence and a high level of trust for them to invest in or conduct business with your respected FinTech company.

2. Ownership of Content Regulation

When it comes to partnerships within an affiliate program, a FinTech brand ensures that the information, messaging, and creatives their affiliate partners use to promote the brand is accurate and compliant. It means not just with the terms and conditions of their affiliate programs, but also with the FTC.

where to find good affiliate offers when starting your affiliate network

With that in mind, having experienced affiliate program managers managing your program is a critical component to ensuring any affiliate partner is complying with your brand guidelines—as well as FTC regulatory compliance. These affiliate marketing pros should understand how to develop inventive ideas to ensure your brand’s support while also understanding that partners must have an authentic voice for their audience.

3. Strategies that are agile and adaptable

As a brand, you are in control of establishing what the most valuable conversion points are and how you want diverse partners to assist you in meeting those goals.

For example, you may decide to partner with only one or two categories of affiliates for your early-stage campaigns. So, as your affiliate program evolves and your goals vary, you may opt to shift your focus and experiment with different sorts of affiliate partnerships.

The main point is that the affiliate model allows for a great deal of flexibility in terms of marketing, alliances, remuneration, and techniques. This agility is one of the numerous factors that make affiliate marketing appealing to many FinTech companies.

4. Obtain new consumers

Customer acquisition is the most important consideration for any FinTech company, and yours is no exception. Whether your FinTech business is in finance or real estate, your primary aim is always to attract additional clients. Customer acquisition is possibly the most difficult and time-consuming aspect of running a business. It will be even more difficult if you have little or no expertise in the FinTech business.

Acquiring customers is quick, simple, and cost-effective through affiliate programs. In reality, many FinTech companies use affiliate programs as modern-day sales agents to acquire new consumers. Affiliates have a network and channels that they use to bring in new clients through affiliate channels. Best of all, most affiliate programs do not charge unless you meet your goals.

5. Cost-effective

Companies also use affiliate programs for their business marketing needs because they are cost-effective. Customer acquisition, product promotion, and brand identity are all made simple by affiliate programs on a shoestring budget. Companies that provide financial technology services are cost-conscious. Affiliate marketing is the answer to their search for successful marketing channels.

Affiliate marketing has the potential to produce significant revenue for new clients at a lower cost than traditional marketing initiatives. The nicest part about using affiliate programs is that payment is only made after a successful delivery. Furthermore, mid-sized and large FinTech organizations can use affiliate services to expand their business reach on a low-cost basis.

6. Increase your ROI

Relying solely on end management abilities to enhance your ROI could be a significant error. Management abilities are undeniably important, but the correct marketing plays the most important function in drastically increasing the investment. Affiliate marketing has wowed FinTech organizations by providing a significantly better return on investment than traditional marketing techniques.

Above all, there is no need to make an upfront expenditure, to begin with, an affiliate program. That is, rather than making a large upfront commitment. You just pay for the services you use.

7. Unlocks the potential for collaboration

Another advantage of using affiliate programs is that it opens up many doors to new opportunities. If you can find affiliate marketers to collaborate with, your chances of getting into the hype are relatively strong. Like any other industry, SEO is a game-changer in the finance industry.

With the correct SEO, a website’s traffic increases dramatically, as do the possibilities of your products receiving internet exposure. This is undoubtedly the primary reason for the prominence of FinTech websites in the Google search engine.

8. Increase the effectiveness of your marketing

The most efficient technique to reach a new audience is through campaigning. When launching a new product or service, affiliate programs provide an additional boost. Affiliates operate as a conduit for the visibility of your product or service.

CPA affiliate marketing

Affiliates leverage their networks to spread your service, thus expanding the reach of your campaign.


Because affiliates within their spheres of influence will introduce your potential audience to the product or service you are offering. Simply said, an affiliate provides direct access to channel your brand to a massively large targeted audience interested in what you offer.

Why Affiliate Marketing Is More Important Than Ever

Affiliate marketing is a low-risk investment that yields outstanding results with a high return on investment. 

If you’re looking for a result-driven tool to help your FinTech company grow, an affiliate program is a way to go. Fintech companies can build commission structures as a Pay-for-Performance (CPA) model to minimize complications and streamline business, making them a better venture in the market.

Starting a FinTech Affiliate Marketing Business

When it comes to developing, growing, and improving an affiliate program for FinTech companies, specific questions must be asked and answered to ensure that the program is correctly set up with the appropriate partners and standards.

Because being compliant is a typical problem for FinTech brands, an essential question they should address is: what compliance considerations are involved in each strategic marketing decision?

There are numerous ways inside an affiliate program to verify that your affiliate partners follow the laws and regulations and that your brand is safeguarded.

The Importance of Affiliate Marketing in the Fintech Sector

When compared to affiliate marketing, affiliate financial services companies and Fintech are significantly older. Fintech boomed in 1990s when the internet arrived, and subsequently, eCommerce business models emerged. Many industries, including the entertainment and gambling industries, have reaped the benefits of affiliate marketing. Affiliate marketers received large commissions. They reached out to people all around the world at a fraction of the expense of traditional marketing.

The affiliate financial services and banking industries have widely used affiliate marketing. They have been employing Fintech in cards and online banking for over two decades. As eCommerce and content-oriented marketing on the web grew in popularity, they began to rely on financial affiliate networks and partners.

The outcomes have been extremely beneficial as more consumers use the FinTech method to make transactions. With consumers carrying smartphones with them at all times and the availability of inexpensive data, competition among businesses is heating up, with everyone attempting to blast consumers’ minds through apps, emails, and SMSs. The carpet bombing is clearly helping to boost profits, while customer acquisition costs have decreased.

Marketing is something that FinTech specialists are familiar with. Nonetheless, they are not digital influencers or marketers. Fintech may benefit from the knowledge and network of top financial websites, editorials, and influencers using the services of affiliate marketing organizations.

These are possible affiliate partners with a large network and a lot of marketing power. There are numerous affiliate opportunities available. Paying a fixed fee to an affiliate partner can save you a lot of money on marketing.

Financial services affiliate programs are now used by more than just banks and financial institutions. Governments and public financial institutions are starting to recognize the benefits and value of affiliate marketing programs.


Fintech is ever-evolving and immensely relevant today in the midst of a pandemic and in the future when the world operates differently. As social alienation becomes the new normal, more people will want to purchase or transact from the conveniences of their own homes. In this scenario, Fintech and affiliate marketers must leverage one another’s capabilities to create more synergy.

Affiliate marketing is certainly profitable, according to the data. In 2018, about $560 billion was spent on digital advertising, with that figure predicted to rise by more than 13% by 2022. It could have been more because the forecast did not account for the unexpected at the time. 

If you enjoyed everything discussed in today’s essay, be sure to read my most recent article about affiliate marketing and Fintech. It’s jam-packed with the most recent news, statistics, and headlines from the fast-paced industries of FinTech and lead generation online.

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Elizabeth Sramek
Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.
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