Fintech affiliate marketing programs are the future of marketing strategies for financial technology companies. With digitization and massive technological developments, the transformation of marketing models is more profound than ever before.

Traditional marketing approaches to corporate sustainability are outdated and can no longer meet the demands of increasing digitization. This is why it’s important that every business owner stays on top of the game with current trends and digital progress.

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This is even more difficult for financial technology or FinTech businesses since the end purpose is to provide effective and efficient customer business.

Today, FinTech companies turn to affiliate programs to bridge the technological gap while meeting their client’s high expectations. 

With this in mind, today, we will look at the sector as a whole and why it is now more vital than ever for all FinTech agencies, firms, and brands to be looking at their opportunities in the realm of online and affiliate marketing.

The Importance of Having an Affiliate Program

FinTech technologies are growing by leaps and bounds with each new player in the FinTech space. A large number of FinTech companies are already offering their services to customers from all over the world.

A company must ask itself the fundamental question: What makes its company better than its competitors?

Therefore, an effective marketing strategy is no longer an option, but a prerequisite to reach the pinnacle of success on the corporate ladder.

Before we go, what are the top three questions that the owners of FinTech companies want to know?

  • Why do affiliate programs outperform traditional marketing strategies?
  • Why are more and more programs turning to affiliate businesses?
  • Is it worthwhile to invest in affiliate programs?

If you wonder whether an affiliate program is worthwhile for your FinTech company, the answer is a resounding yes. Performance-based affiliate marketing aims to increase conversion rates while expanding the company’s reach. Private banks and card issuers have started using affiliate business to grow their programs.

Furthermore, governments and public financial institutions are actively interested in affiliate programs, collaborating with hundreds of thousands of agencies. Let’s look at some of the reasons why affiliate programs are so popular.

1. Increase your reach

Gone are the days when a company’s reach was limited to a single location. When you move your business to affiliate programs, you can expand your company’s reach to a global level. This means your potential audience or new customers will come from all over the world, not just your region or state.

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The most significant benefit of switching to affiliate programs is increasing brand identity. Use affiliate marketing to build a strong reputation for your brand on a worldwide scale. On the other end of the spectrum, give your customers a sense of confidence and a high level of trust to invest in or conduct business with your respected FinTech company.

2. Ownership of Content Regulation

Regarding partnerships within an affiliate program, a FinTech brand ensures that the information, messaging, and creatives its affiliate partners use to promote the brand are accurate and compliant. It means complying not just with the terms and conditions of their affiliate programs but also with the FTC.

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With that in mind, having experienced affiliate program managers manage your program is critical to ensuring any affiliate partner is complying with your brand guidelines—as well as FTC regulatory compliance. These affiliate marketing experts should know how to come up with creative ideas to get people to support your brand, and they should also know that partners need to have a real voice for their audience.

3. Strategies that are agile and adaptable

As a brand, you are in control of establishing the most valuable conversion points and how you want diverse partners to assist you in meeting those goals.

For example, you may decide to work with only one or two categories of partners for your campaigns in the early stages. As your affiliate program evolves and your goals change, you can shift your focus and experiment with different types of partnerships.

The main point is that the affiliate model offers great flexibility in marketing, alliances, compensation and techniques. Affiliate marketing is attractive to many FinTech companies for a number of reasons, including the fact that it can be changed quickly.

4. Obtain new consumers

Customer acquisition is the most important consideration for any FinTech company, and yours is no exception. Whether your FinTech business is in finance or real estate, your primary aim is to attract additional clients. Customer acquisition is possibly the most difficult and time-consuming aspect of running a business. It will be even more difficult if you have little or no expertise in the FinTech business.

Acquiring customers is quick, simple, and cost-effective through affiliate programs. In fact, many FinTech companies use affiliate programs like modern salespeople to bring in new customers. Affiliates have a network and channels to bring in new clients through affiliate channels. Best of all, most affiliate programs do not charge unless you meet your goals.

5. Cost-effective

Companies also use affiliate programs for business marketing because they are cost-effective. Customer acquisition, product promotion, and brand identity are all made simple by affiliate programs on a shoestring budget. Companies that provide financial technology services are cost-conscious. Affiliate marketing is the answer to their search for successful marketing channels.

Fintech Why Fintech Companies Absolutely Need an Affiliate Program? - fintech affiliate programs

Affiliate marketing can bring in a lot of new customers and make a lot of money for them at a lower cost than traditional marketing. The nicest part about affiliate programs is that payment is only made after a successful delivery. Also, medium-sized and large FinTech businesses can use low-cost affiliate services to reach more people and grow their businesses.

6. Increase your ROI

Relying solely on end-user management abilities to enhance your ROI could be a significant error. Management skills are important, but getting the marketing right is the most important thing you can do to make a huge return on your investment. Affiliate marketing has really impressed FinTech companies because it gives a much better return on investment than traditional marketing methods.

Above all, to begin with an affiliate program, there is no need to make an upfront expenditure. That is, rather than making a large upfront commitment. You just pay for the services you use.

7. Unlocks the potential for collaboration

Another advantage of affiliate programs is that they open many doors to new opportunities. If you can find affiliate marketers to collaborate with, your chances of getting into the hype are relatively strong. Like any other industry, SEO is a game changer in finance.

With the right SEO, a website’s traffic and the chances that your products will be seen on the internet increase greatly. This is undoubtedly the primary reason for the prominence of fintech websites in the Google search engine.

8. Increase the effectiveness of your marketing

The most efficient technique to reach a new audience is through campaigning. Affiliate programs provide an additional boost when launching a new product or service. Affiliates operate as a conduit for the visibility of your product or service.

CPA affiliate marketing

Affiliates use their own networks to spread the word about your service, which helps your campaign reach more people.


Because affiliates within their spheres of influence will introduce your potential audience to the product or service, you are offering. Simply put, an affiliate provides direct access to channel your brand to a massively large targeted audience interested in what you offer.

Why Affiliate Marketing Is More Important Than Ever

Affiliate marketing is a low-risk investment that yields outstanding results and a high return on investment. 

If you’re looking for a result-driven tool to help your FinTech company grow, an affiliate program is the way to go. Fintech companies can build commission structures as part of a Pay-for-Performance (CPA) model to minimize complications and streamline business, making them a better venture in the market.

Starting a FinTech Affiliate Marketing Business

When developing, growing, and improving an affiliate program for FinTech companies, specific questions must be asked and answered to ensure that the program is correctly set up with the appropriate partners and standards.

Fintech Why Fintech Companies Absolutely Need an Affiliate Program? - fintech affiliate programs

Because compliance is a typical problem for FinTech brands, an essential question they should address is: what compliance considerations are involved in each strategic marketing decision?

There are numerous ways inside an affiliate program to verify that your affiliate partners follow the laws and regulations and that your brand is safeguarded.

The Importance of Affiliate Marketing in the Fintech Sector

Compared to affiliate marketing, affiliate financial services companies, and fintech are significantly older. When the internet became popular in the 1990s, fintech grew quickly, and eCommerce business models soon followed. Many industries, including the entertainment and gambling industries, have reaped the benefits of affiliate marketing. Affiliate marketers received large commissions. They reached out to people worldwide at a fraction of the expense of traditional marketing.

The affiliate financial services and banking industries have widely used affiliate marketing. They have employed Fintech in cards and online banking for over two decades. As eCommerce and content-oriented marketing on the web grew in popularity, they began to rely on financial affiliate networks and partners.

The outcomes have been extremely beneficial as more consumers use FinTech to make transactions. With consumers carrying smartphones at all times and the availability of inexpensive data, competition among businesses is heating up, with everyone attempting to blast consumers’ minds through apps, emails, and SMSs. The carpet bombing is clearly helping to boost profits while customer acquisition costs have decreased.

Marketing is something that FinTech specialists are familiar with. Nonetheless, they are not digital influencers or marketers. Fintech may benefit from the knowledge and network of top financial websites, editorials, and influencers using the services of affiliate marketing organizations.

These are possible affiliate partners with a large network and much marketing power. There are numerous affiliate opportunities available. Paying a fixed fee to an affiliate partner can save you a lot of money on marketing.

Financial services affiliate programs are now used by more than just banks and financial institutions. Affiliate marketing programs are starting to be seen as helpful and valuable by governments and public financial institutions.


Fintech is constantly evolving and is hugely relevant today in the midst of a pandemic and in the future when the world works differently. As social alienation becomes the new normal, more and more people will want to store or transact from the comfort of their homes. In this scenario, fintech and affiliate marketers must leverage each other’s capabilities to create more synergies.

Affiliate marketing is quite profitable, according to the data. In 2018, about $560 billion was spent on digital advertising, which is expected to increase by more than 13% by 2022. It could have been more, because the prediction did not consider the unexpected at this time.

Fintech companies enable their partners to benefit significantly from collaboration while attracting a new user base. Each company offers its own terms and rewards to its partners, so the choice of partners is independent and based on their own needs.

Last Updated on April 2, 2024


Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.