How To Grow Your eCommerce Brand Through Affiliate Marketing?

How To Grow Your eCommerce Brand Through Affiliate Marketing?

Why should you use brand affiliates? The affiliate marketing examples we will discuss today can help you understand how to increase your eCommerce sales by leveraging affiliate marketing.

Affiliate marketing is an evolving marketing concept that helps you reach your target market. While there are numerous variations, at its core, affiliate marketing is the process of marketing your products through someone else’s channels and networks.

It is a common option among eCommerce brands. Affiliates are usually very skilled at writing and developing video content, both of which appeal to eCommerce audiences.

The amount of content created by affiliates has increased 175 percent in recent years. Customers appreciate being able to better understand a product before they buy it. This gives them the opportunity to make an informed decision.

That’s good for brands that use affiliate marketing because it’s cost-effective, time-saving, low-risk, and increases brand awareness and traffic.

This post will share some affiliate marketing examples that will help you increase your brand awareness and sales. Please let us know if these examples have influenced your business’s decision to use affiliate marketing.

Be selective with affiliates.

When starting an affiliate marketing campaign, the most important factor you need to consider is choosing the right affiliates. If you do not, your efforts will be in vain.

With hundreds of affiliate networks at your disposal, your brand has the opportunity to cut through the noise and locate the people who represent the target audience you are trying to reach.

The goal is to get your brand in front of the most likely people to buy your products. It would be pointless for a partner who specializes in fitness to advertise a nearby fast-food restaurant. That would be a flop with his target audience.

Choose networks and people who have a natural relationship with their target audience. Leverage the fact that their audience is active in the industry your brand is in. Remember that the quality goes before quantity.

Don’t bother sticking around. You have the option to be picky if your conversion rate is low.

Improve SEO

Improving your search engine optimization is one example of affiliate marketing you can use to increase your organic presence.

Google values valuable content and rewards brands that consistently contribute with higher search rankings. The fundamental problem is that many eCommerce brands do not have the time or resources to invest in quality content.

Fortunately, this is where your newfound passion for affiliate marketing comes in handy. Brand affiliates are often excellent video content creators and writers. By building strong relationships, you can share ideas with your affiliates that align with your brand’s mission.

As there are more backlinks pointing to your website, your organic search value should improve over time. You should take the opportunity to have your name appear on other domains, as they may rank better than yours.

Use coupon websites

Using discounts is another great example of affiliate marketing. These are not the torn pieces of paper from a local newspaper but internet discount websites. Take, for example, Retail Me Not…

Coupon websites, if you find the right one, are the ideal place for your target audience to hang out. A unique offer is a great way to introduce your brand, attract visitors and increase sales.

However, be careful about which websites you partner with. Some websites are not as trustworthy as they once were. People get angry when codes do not work. This often leads to a loss of trust.

You can always use an affiliate marketing network like Commission Junction or ShareASale. These people will connect you with the latest and greatest websites that reach your target audience.

Explore international markets

Being able to explore overseas markets is one of the best affiliate marketing examples of brand extension.

It is a daunting procedure to find out if your brand will be well-received around the world. It’s natural to be skeptical. Nevertheless, nowadays, it is quite normal for eCommerce brands to ship abroad. The hard part is being recognized and trusted.

Start by building your global online relationships. Join different networks and explore where affiliates usually congregate: Webinars, social media, blogs, and so on.

It’s definitely worth taking a low-risk approach to see what the rest of the market has to offer – you might find what you have been overlooking all along. If your brand is well received in your own country, the expansion opportunities are limitless.

Find new sources

Investigate your alternatives! Your ability to research and make decisions is one of the best examples of why affiliate marketing will help grow your brand.

Affiliate marketing is a pay-per-performance model, meaning you only pay a penny when one of your brand partners completes a transaction. Therefore, you have much more leeway in deciding which path works best. Consider the following examples:

  • Blogging review sites
  • Email marketing
  • Coupon sites that use PPC
  • The Internet of Things
  • Youtube

The best thing you can do is to find the most suitable partners in these categories and analyze your results. You might be surprised.

Do you use a PR agency?

If you are still having trouble finding the ideal partners for your brand, or if you do not have the time, why not try using an agency? This will do all the work to connect your brand with the best publication that promotes your products.

Engaging with an affiliate agency is a great way for a busy eCommerce brand to efficiently execute a campaign in a short period of time. It is fairly independent. An agency will connect you to a network that matches your target audience, increasing your chances of a successful ROI.

Trying out new technologies

It’s no secret that technology is evolving rapidly. Developers continue to surprise marketers with groundbreaking tools. That’s why it’s important to stay up to date in this area.

Shopcast is the latest advancement in the affiliate and influencer marketing industry. This social shopping solution allows brand partners to live to stream a video of their shopping experience from your eCommerce website. Viewers can leave comments, vote, use limited-time discount codes, and get an in-depth review of your product line.

  • Shopcast is free to install and use now, so give it a try for your eCommerce website.
  • Collaborate with influencers

One of the best examples of affiliate marketing that increases brand awareness is working with influencers. The combination of influencer and affiliate marketing is becoming more and more popular, as both are of great importance in the eCommerce industry.

Affiliate links are a great way to achieve this. Sharing affiliate links on social media is an effective approach to reaching a large target audience. You can also monitor the effectiveness of your influencers’ efforts.

Giving away products to influencers is another approach to promoting your brand to their audience. By using the right people, you’ll show that you have your finger on the pulse of your industry.

When connecting your affiliate marketing concept with influencers, the main thing to remember is to build a relationship. Connecting with relevant, influential people can be the next level of exposure your brand needs.

Conclusion

Now you know why affiliate marketing is a great strategy to increase your eCommerce sales. Give it a try!

The most important thing to remember is that you can not go wrong. Make sure your brand’s items are visible in the most appropriate places to reach your target audience. You’ll be amazed at how well your efforts pay off.

Related posts
where to find good affiliate offers when starting your affiliate network
where to promote your affiliate marketing program
starting an affiliate network technical basics
Elizabeth Sramek
Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.
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