When people go shopping, they always want to get a discount or get something cool at a low price. Black Friday is one of those times of the year when the wishes come true. You can buy your favorite electronics on Amazon for a fraction of a price. 

With Black Friday just around the corner, affiliate marketers around the world try to make the most of it. So, if you are an affiliate marketer, let’s dive right in!

What’s this Black Friday thing?

Black Friday comes right after Thanksgiving and is followed by “Cyber Monday.” 

Around this event, retailers provide their best offers to kick start the holiday shopping season. 

Most popular retailers all over the US (and some global) are putting their items on sale because online shoppers will flock to the stores to get the best offers.

As an affiliate marketer, you would need to optimize your affiliate marketing activities and capitalize on your Black Friday efforts. 

Here are a few tips and tricks on how to improve your Black Friday performance.

We’re going to break it down for you in three stages:

  • Pre-Black Friday sales
  • Black Friday
  • Black-Friday after-sales

Pre-Black Friday sales (prepared in advance)

You should be conscious of the concept that planning is the secret to success. 

Planning ahead gives you the benefit of preparing for the unexpected and getting acquainted with your Black Friday strategy.

Find the best affiliate deals

Since this is something you can do on every regular day, double your efforts when it comes to Black Friday. To do this, you need to make sure that the list of deals is ready before the holiday. 

Several affiliate deals will only be available on Black Friday for a limited time. However, it’s important to test different offers on different sources of traffic to check their efficiency.

Black Friday Affiliate Marketing Revenue

Tips for a gift on Black Friday

The holiday season is a time when people are giving each other presents. It’s hard for many people to decide what to give as a gift, even to family members. So, it’s going to be very helpful for your visitors if you devote an article with a list of perfect gifts for [husband, wife, toddler, grandma, etc.]. 

10 Best Ways to Boost Affiliate Marketing Sales on Black Friday -

Learn more about profitable affiliate marketing niches:

Many people have no idea what to buy, so a guide about “holiday’s best gifts” or “hot gadgets every teenager wants to receive” can drive both traffic and affiliate marketing sales to you.

Build a landing page for the affiliate offer

Creating a special landing page with great deals is one of the easiest ways to get the Black Friday traffic moving. People are searching for offers during this time, and you can get many conversions from your landing page. 

Here’s what you need to do:

Build your landing page in advance.

Check with your affiliate networks to find out what special deals they have.

Make sure you refresh your Black Friday landing page with a special offer.

Another trick you can use is to set your landing page to give visitors a preview of upcoming sales. This will allow people to sign up for updates and receive an email when offers or discounts become available. 

You might add a timer or a countdown on the page to let people know exactly when the deals would go live. This will make the page more appealing, and the visitors will be more engaged.

Identify the best traffic source.

It’s important to know the sources from which you get the most traffic to your website. 

10 Best Ways to Boost Affiliate Marketing Sales on Black Friday -

Not all of your traffic sources will respond favorably to your offers. 

You need to test and see which traffic sources are the most effective. You will need to use a wide range of targeting and good affiliate tracking software to assess the best converting source of traffic. 

Concentrate on good traffic sources, and make sure you use push ads and ad formats. Push notifications are going to be a nice addon to let people know about your deals.

Collect lead in advance

Black Friday isn’t meant to be the day you’re going to try and collect leads. 

Leads need to be obtained in advance. 

How to Make Money With Lead marketing in Affiliate Marketing?

You need to find the people who are interested in your deals as early as possible. You will probably need to run sweepstakes to gather leads. Employ social media to get a list of leads you can market over and over on Black Friday.

Share on Social Media

Social networking is a really good way to get your message across. You can make a post on your landing page and share it with your follower’s social media. This is probably going to get you more traffic. You should encourage your social media friends to share, like, and comment on your Black Friday message. 

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This is going to make it more successful and also attract more traffic.

Black Friday Affiliate sales

On an actual Black Friday day, which falls on November 27 this year (2020), here are some of the things you’re expected to do:

  • Campaign Blast Offer

On Black Friday date, there are fast deals, one-day sales, and a massive price reduction. This is causing shortages. You can run complex, bursting, and targeted promotions to make money from deals.

  • Push Advertisement

Push Ads are now one of the best and most popular ad formats. You can send advertisements to the users’ devices and get feedback instantly. This ad format also produces a lot of impressions and conversion rates. So, make sure it’s not going to be left out.

  • Using Top Traffic Sources
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Be sure that the traffic sources you are using have an established track record for higher conversions. Don’t just pick anybody because you think it’s easier. Notice that high-quality traffic results in higher affiliate conversion rates, and this, in turn, means more commissions for you.

  • Follow the leads you received earlier.

Since you’ve obtained quality leads before, now is the time to follow up on them and spread your offer. This works very well in affiliate marketing, and you’ll see a higher percentage of conversions. It’s a lot simpler this way because you’re going to reach people who have already shown interest in your affiliate offer.

The Black Friday after-sales

Don’t slow down. The fact that Black Friday is behind us doesn’t mean sales end here.

10 Best Ways to Boost Affiliate Marketing Sales on Black Friday

Notice that Black Friday is only one of many days to take advantage of affiliate offers. There is also Cyber Monday, which is just a few days after Black Friday.

You will still find offers from companies that run all week, even though Black Friday is over. You’re supposed to benefit from such offers too. People are not going to stop searching for presents for their loved ones. Make sure you’ve got anything to offer them.

  • Check the results

This holiday season keeps affiliate marketers busy applying the expertise they have accumulated so far. It is important to evaluate your results during this time to check what delivered you the best results. This information will be used for potential campaigns in the future and allow you to gain valuable insight into your affiliate marketing efforts.

  • Re-targeting

Remember that the leads and details you’ve gathered will stay with you forever (or at least will consider being “hot” for 6 months). In the future, you might also have affiliate offers that will deliver you even better commissions than Black Friday did. You can “re-use” your leads on related campaigns and offer them similar (or better) products afterward).

You can use email marketing software to reach out to your leads or pay for Google Ads, targeting only visitors who already visited your website before.


When all is set and done, you can relax and enjoy the fruits of your labor. Black Friday’s got a lot to sell. Many people are waiting for a few months to purchase a certain product (physical goods or digital products), so it’s your opportunity to step in. Notice that people are looking for the best offers during this time, so it should not be too difficult to gather leads and customers. Make the most out of this Black Friday and get the experience to help you out for the rest of your affiliate marketing career. Good luck!

Last Updated on November 23, 2020


Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.