Microniches, you hear the term everywhere, but what does it mean? Affiliate marketing attention continues to grow firmly. In just five years, the number of affiliate marketing searches quadrupled. It is, therefore, no surprise that communities like ISG continue to grow as well.

It is becoming more and more complicated for many starting affiliates to earn money from affiliate marketing without proper coaching. Without sufficient SEO knowledge, affiliate marketing seems impossible without incurring extra costs.

In practice, nothing is impossible, and such situations offer the opportunity to creatively explore new options. A starting affiliate still has plenty of options to ‘make it.’ Even without having to opt for strategies that involve high costs (advertising costs, etc.).

In this article, I will take you through the possibilities that can be very interesting for starting as well as experienced affiliates. How do you discover the microniche where you can still make an impact with SEO? How can you use SEO to profitably generate a monthly recurring income from this? I’ll tell you everything.

The advantages of a microniche

person holding terrestrial globe scale model taken
Photo by Artem Beliaikin on Pexels.com

The times when you could set up an affiliate marketing in a broad niche with SEO still exist. Unfortunately, competition has increased to such an extent that it takes considerably more work to obtain a significant position here. Strangely enough, it is, therefore, a lot more interesting (and more lucrative) to explore your opportunities in a considerably smaller niche.

In a sub-niche you can count on;

  • Less competition
  • More searches with a purchase intent
  • The possibility to inform visitors in a much more targeted way
  • Higher fees

Of course, a microniche in combination with SEO and affiliate marketing also has its drawbacks.

  • The target audience is smaller
  • There are fewer affiliate programs to join
  • If you don’t keep actively working on your SEO, new competitors can quickly catch up with you

However, a savvy affiliate knows exactly how best to deal with these drawbacks.

Why SEO and Affiliate Marketing Go Hand in Hand

Every affiliate marketing site aims to build recurring and reliable sales. If you want to maximize your profit from this turnover, the use of SEO is indispensable.

SEO is the cheapest (realistic) method to get visitors to your website. You do not pay any advertising costs, and you can basically do everything yourself. Then, if you combine SEO with affiliate marketing, you get repeat visitors that generate recurring income. As long as your website is well optimized for SEO, you can count on visitors.

How can you find new SEO microniches?

The Ultimate 100 Profitable Affiliate Marketing Niches List for 2021

So far, it all sounds very simple. Score in Google, and the visitors will come. Attach an affiliate marketing program to this and track the income. But how can you realistically score with SEO? Therefore we will manifest ourselves within an SEO microniche.

The easiest way to explain this is to see health websites as a niche in their own right. A possible microniche here could be ‘Turmeric powder’ or ‘intermittent fasting.’ Many affiliates are still trying to beat the giants in these big niches. That while a surprisingly small number of affiliates are much more successful by focusing exclusively on these micro topics.

At the moment, no less than 40,000 people per month search for ‘turmeric.’ This number is much higher if we include all long-tail words. On ‘turmeric capsules’ and ‘turmeric tea,’ both also search for more than 4000 people per month.

According to various tools, you can rank in the top 10 with a website where only ten relevant backlinks can be found. Then there are hundreds of products that you can offer from affiliate marketing. From turmeric as mentioned earlier tea to turmeric powder.

The connection is easy to make. How much more potential does this type of SEO microniche website has versus trying to beat websites in big niches. Websites in large niches often have multiple employees and a high SEO budget to keep small players out of the top 10. Therefore, be smart with your time and choose a microniche where you can make an impact. You can always work up to larger niches afterward.

What should you pay attention to when choosing a microniche?

Of course, not every microniche is equally interesting. A microniche like ‘marble table’ does not seem to have much potential for affiliate marketing with 1800 searches per month. Until you discover that the competition on this keyword is very low and the affiliate fees are high.

Still, there are many pitfalls to watch out for when choosing an affiliate marketing microniche.

So, I advise you to:

  • Assess the current competitor within the niche
  • Research affiliate options, fees, and conversions
  • Search for a microniche you have an affinity with

If you have a microniche in mind that does not meet these points, I advise you to search further. This will save you a lot of time and energy.

How you can build on the success of your microniche website

war chess
Photo by Gladson Xavier

Except for a few pearls, a microniche will not earn you tens of thousands of euros per month. That’s not bad at all, because you can build on your success with the traffic and income that you get from the microniche affiliate site.

First, you must build mailing lists that you can use for new projects. This preferably happens within the same niche. For example, suppose you have a turmeric powder website. In that case, chances are your visitors will also be interested in goji berries or hemp seeds.

If you launch a new project, you can generate income directly from your new project because you can send relevant visitors to your website. The more of this kind of internal relevance you can create, the more you can use it to grow your income.

Last Updated on June 17, 2020


Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.