5 Simple Steps to Automate Your B2B Affiliate Marketing Campaign

As the consumer journey to purchase becomes more complicated, the B2B buyer journey is becoming increasingly tough to navigate.

Additionally, the number of automation tools is increasing as well, and with the help of simple interfaces and APIs, the workflow options are virtually infinite.

Because of this, B2B affiliate marketing automation can appear to be something like this at times:

What is the buyer journey for B2B purchases?

Here are five basic ways for implementing B2B affiliate marketing automation to keep your funnel operating smoothly, which I’ll go into in more detail later in this post.

Here are a few illustrations:

• Reduce detractor churn while boosting the number of promoter recommendations received.
• For the purpose of journey mapping, first-party intent data should be gathered.
• Identifying and developing high-potential ABM applicants is a difficult task.
• Increase the number of recipients receiving your automated email messages.
• Send extra leads to your chatbots so that they can be qualified and routed.

5 B2B affiliate marketing automation tactics to nurture, convert, and retain consumers

Here’s how to use your affiliate marketing automation tools in conjunction with one another to produce leads, convert them to sales, and retain clients.

1. Establish procedures that are triggered by NPS in order to reduce churn.

Customers’ satisfaction and brand loyalty are measured by the Net Promoter Score (NPS) survey.

It is based on a single question: “On a scale of 0 to 10, how likely are you to suggest our product or service?” It is anonymous.

With a value of 0 indicating that it is extremely unlikely and a value of 10 indicating that it is quite probable.

Instead of launching individual Net Promoter Score campaigns, track your audience’s total contentment instead.

Replace them with alternative affiliate marketing automation processes that will prompt your clients at critical points in their journey with your business.

For example, you can configure your email client to automatically send an NPS survey message once a specific event occurs.

This could signify one of the following things for a B2B business:

• Obtaining confirmation of the delivery of promotional items or business cards.

• This is the second or third time I’ve purchased a product from you.

• The client has been allocated a specific amount of time to utilize your platform.

• To avoid sending out further survey requests to the same user, provide an exit trigger in addition to the event trigger on all channels and across all channels.

This B2B affiliate marketing automation strategy can be used to do the following:

Reduce churn among detractors (those who responded with a score of 0 to 6) by sending a follow-up email that allows them to express their discontent with the service.

Send an email to your top promoters (7-10) urging them to participate in your referral program or to simply post a review on your website.

2 Employ UTMs to obtain first-party intent data for your own purposes.

Compared to the number of communication channels accessible to buyers, the number of nurture touchpoints required before completing a purchase increases in sync with this trend.

The use of automated data collection can save your life when you have up to 20 buyer encounters to optimize for your buyer journey to complete.

As a result, marketers are beginning to place a significant amount of money into journey mapping solutions.

The collection of intent data is an essential component of journey mapping.

As a result, you may better understand your prospects’ interests and personalities by analyzing their intent data on a variety of topics and in different contexts.

For example, if you’re a B2B marketing agency, you’ll want to know whether the visitors to your website are real business owners or just marketers looking for your services, entry-level marketing managers, or even college students eager to learn more about the profession.

A combination of manual and auto-tagging allows you to track how a prospect interacts with each touchpoint in your buyer’s journey, allowing you to collect your own first-party intent data and then use that data for journey mapping.

If you want to increase lead scoring, you may also incorporate such fields into your CRM system.

3. Integrate LinkedIn with your CRM to improve account-based marketing.

Due to the fact that these are frequently larger investments involving a group of decision-makers, the lead-to-client process might take months in B2B marketing circles.

As opposed to casting a big net of leads and then attempting to convert as many of those leads as possible into loyal paying clients, account-based marketing invests more time and effort upfront in carefully selecting specific businesses.

Afterward, you build specific accounts for each target firm to develop hyper-targeted advertisements that frequently target many positions within a single account.

Using automation in conjunction with LinkedIn advertising to locate and nurture accounts is demonstrated in the following steps:

By integrating your CRM account with your LinkedIn ads account, you can manually upload a list of your present clients to LinkedIn in order to locate fresh accounts to target.

The ability to upload lists from third-party intent data suppliers is also available.

Create a campaign to target high-potential prospects by utilizing the Clients Match functionality.

With the help of your affiliate marketing automation systems, you can follow up with and nurture those prospects.

Here are a few illustrations:

• Create a drip campaign to ensure that you remain top-of-mind with accounts that responded to your advertisements.
• Sending an automated notification to your salespeople will help drive the lead generation process into the sales process.
• Fill out a pipeline with contacts who have responded positively (or lack thereof)

4. Use Facebook lead advertisements to enhance your email nurturing operations and increase conversion rates.

When it comes to B2B marketing in the year 2021, social media is a powerful tool.

With Facebook lead ads, your prospect fills out a form without ever leaving the Facebook platform, so removing the need for a landing page and cutting the conversion process significantly.

Using Facebook lead ads as an affiliate referral marketing automation technique for B2B businesses is demonstrated here.

Create an automated workflow utilizing a tool such as Zapier to automatically add the information gathered by your Facebook lead ad into the database of your choosing after it is received.

In some cases, such as Zapier, they can be added as subscribers to your automatic email platform.

It is possible to include them in nurture email sequences that are customized to the campaign from which they originated, the creative you used for the first ad or any other criteria you specify on your Instant form.

Any type of email, discount coupons, contest invitations, or other promotional material can be sent through this micro-funnel.

5. Start a live chat session utilizing the “Completion Section” of the Facebook lead adverts.

Aside from using Facebook lead advertisements, we employ them as part of our ultimate B2B affiliate marketing automation approach.

Here, you will add a Completion Section to your campaign, which will function similarly to the built-in thank you page lead ad form completions.

You can edit the content and include a call-to-action button with a URL in this section.

Don’t let this opportunity slip through your fingers!

• Make the CTA copy something along the lines of “”Do you want to know anything else right now?””
• additionally, the button that says “Please send us a message!” or “Chat with us!””
• The target URL can then be entered into the Messenger box, sending an auto-suggested message.
• After that, you may either proceed manually or, if you are using a chatbot management platform that is integrated with Messenger, you can start a new automated discussion to correctly qualify and route the lead.

You already know that these leads are interested in your business because they choose to fill out the form on your website, so you can increase your response rate by sending marketing messages over Facebook Messenger rather than via email.

With these B2B affiliate marketing automation ideas, you can simply enhance acquisition and retention rates for your affiliates.

To dismiss B2B affiliate marketing automation as being too hard to participate in is no longer an acceptable position to take.

There are various simple techniques for establishing automated funnels for organic and paid visitors, such as NPS ratings and intent data, lead collection forms, and chatbots.

While those brands who are apprehensive about adopting new technologies will get fossilized and may eventually perish, those that move promptly will prosper now and in the foreseeable future.

Conclusion:

The following is a summary of several B2B affiliate marketing automation strategies:

Reduce detractor churn while boosting the number of promoter recommendations received.

For the purpose of journey mapping, first-party intent data should be gathered.

Identifying and developing high-potential ABM applicants is a difficult task.

Increase the number of recipients receiving your automated email messages.

Send extra leads to your chatbots so that they can be qualified and routed. 

Last Updated on September 2, 2020