Whether you are a business owner in the affiliate marketing industry or a brand looking to expand its digital marketing efforts – one of the most crucial tools at your disposal is affiliate tracking software.
Affiliate tracking software allows you to monitor and manage the performance of your affiliate campaigns, track affiliate sales, and manage payouts. However, with so many affiliate tracking software options available, it can be challenging to know which one to choose.
In this blog post, we will explore the 20 best affiliate tracking software, their features, and why they stand out in the market. Whether you’re an experienced affiliate marketer or just starting, this post will provide valuable insights to help you make an informed decision when choosing an affiliate tracking software.
| Affiliate Software | Trial / Price | Type |
|---|---|---|
| Scaleo | 14 days / from $1600 per month | White label SaaS affiliate marketing tracking software |
| Osi Affiliates | 15 days / from $50 per month | A web-based platform that assists you in creating and managing an affiliate program for your company. |
| Affiliatly | No trial / from $16 per month | Affiliatly is an affiliate tracking app i.e fully working affiliate program. |
| AffiliationSoftware | 30 days / from $80 per month | Create unlimited affiliate programs to promote your websites |
| CJ Affiliate | No trial / pricing available upon request | CJ Affiliate is the world’s largest affiliate network where you can promote your products. |
| iDevAffiliate | No trial / from $39 per month | Feature rich, easy to use affiliate plugin. Self-hosted or cloud based. |
| Rewardful | 14 days / from $29 per month | Rewardful is a simple way for SaaS companies to setup affiliate and referral programs with Stripe and Paddle. |
| Tapfiliate | 14 days / from $69 per month | Create your own affiliate program in minutes. 0% transaction fees. Reward, track & incentivize the affiliates you choose. |
| Partnerize | No trial / pricing available upon request | Deliver a fully integrated, comprehensive suite of discovery, recruitment, optimization, payment, brand safety and fraud prevention capabilities for marketers. |
| Tune | No trial / from $599 per month | Formerly HasOffers, is a fully customizable, white label SaaS solution for building, managing, and growing partner programs and affiliate networks |
| GrowthHero | 14 days / from $49 per month | GrowthHero is the powerful affiliate, influencer & referral marketing software, all in one. |
| Reditus | Free version / Paid plans available | Affiliate management tool for B2B SaaS companies. |
| Everflow | Available on request / from $750 per month | Allows you to track every performance channel, integrate your tech stack and drill down into what delivers ROI. |
| PartnerStack | Demo only / pricing available upon request | Helps you recruit the right partners, onboard them into your program, reward them for every conversion, and empower them to become top-performers. |
| ClickBank | No trial / pricing available upon request | ClickBank marketplace has connected elite marketers and innovative product owners to scale their businesses online since 2002. |
| Offer18 | 30 days / from $49 per month | For affiliates, advertisers and ad networks to help them track, optimize and measure the performance of their networks. |
| LeadDyno | 30 days / from $49 per month | Manage your affiliates and their payouts easily and efficiently with LeadDyno. |
| HOQU | Free version / from $99 per month | SaaS performance marketing platform for creating networks and managing, tracking & optimizing online advertising campaigns. |
| AvantLink | No trial / pricing available upon request | Affiliate marketing, multi-channel analytics, referral tracking & technology platform for web retailers and publishers. |
| AffiliateWP | No trial / from $149 per month | Affiliate plugin – is a reliable affiliate marketing system for your WordPress website. |
What Is An Affiliate Marketing Tracking Software?
Affiliate marketing software, in a nutshell, is a comprehensive tool that simplifies all aspects of managing affiliate marketing programs.
It enables businesses to measure, manage, and expand their affiliate marketing initiatives.
Most affiliate marketing software solutions include standard functionality such as affiliate onboarding, collaboration with affiliate partners, affiliate tracking and reporting, and management of referral, cost, and commission payments.
Benefits of Using Affiliate Tracking Software
Affiliate tracking software is a great tool to help affiliate marketers with day-to-day tasks and operations. Here are some of the most crucial benefits that it can offer:
Automated Tracking
One of the primary advantages of using affiliate tracking software is that it automates the entire tracking process. This eliminates the need for manual tracking, which can be time-consuming and prone to errors. Additionally, detailed and accurate reports are generated automatically, making it easier for affiliate marketers to get an overview of their performance.
Increased Efficiency and Productivity
By automating tedious tasks such as data entry, ID assignment, and link generation, affiliate tracking software significantly helps streamline the workflow. This results in greater efficiency and productivity, as affiliates can focus their energy on more important tasks.
Complete Reporting & Analytics
Affiliate tracking software also provides comprehensive reports that display crucial performance metrics such as click-through rates, conversion rates and revenue earned per click. Access to this data enables affiliates to make better decisions when driving more traffic or adjusting other aspects of their strategy.
Overview of the Top 20 Affiliate Tracking Software
When choosing the right affiliate tracking software for your business, it’s important to understand the available features and options. Each software provider offers different features and pricing plans, so there can be a lot to consider.
Here’s an overview of the top 20 affiliate tracking software options to help get you started.
Scaleo
Commission Constructor (multi-model: CPA, RevShare, Hybrid, tiers, rules), real-time tracking and anti-fraud, player/NGR and KPI reporting, multi-brand & multi-currency, granular roles & permissions, white-label UI, content blocks for affiliate dashboards, invoicing & automated payouts, robust API & webhooks, CRM and BI integrations, customizable dashboards and reports, migration toolset. Positioned as the best affiliate marketing software for data depth and reliability.
OSI Affiliate Software
Referral links and coupons, customizable signup forms, reward tiers, basic email templates, social sharing prompts, simple reporting, Shopify/BigCommerce/WooCommerce connectors, basic fraud controls, manual and automated payouts.
Affiliatly
Link/coupon-based tracking, percentage or fixed commissions, manual adjustments, simple dashboards, product-level exclusions, multi-store support, CSV export, Shopify/WooCommerce integrations, basic email notifications to partners/admins.
AffiliationSoftware
Affiliate portal, banner/creative hosting, lead and sale tracking, custom commission rules, coupon attribution, API hooks, multi-language UI, VAT/tax settings, manual validations, base fraud filters, payout file exports for PSPs.
CJ Affiliate
Marketplace access to partners, program terms management, product feeds, deeplink automation, tracking pixels and server-to-server, performance dashboards, partner discovery tools, brand safety screening, scheduled payments, cross-device estimation models.
iDevAffiliate
Self-hosted or cloud, link/coupon tracking, tiered commissions, recurring subscription support, fraud flags, basic API, email templates, multiple shopping cart plugins, sub-ID tracking, simple SEO-friendly affiliate links, payout exports (PayPal, bank files).
Rewardful
SaaS-focused tracking for Stripe/Recurly, recurring and lifetime commissions, coupon attribution, referral links, partner portal, webhook events, multi-plan rules, VAT handling, basic fraud detection, scheduled payouts via Stripe Connect workflows.
Tapfiliate
Multi-campaign setup, customizable partner portal, link/coupon tracking, social sharing widgets, tiered commissions, influencer invites, conversion metrics, REST API, e-commerce CMS plugins, multi-language emails, asset library for creatives and feeds.
Partnerize
Partner lifecycle management, dynamic commissioning, marketplace discovery, brand safety and compliance screening, S2S tracking, mobile SDK, alerts and anomaly flags, finance-grade reconciliation, automated payables, data exports to BI stacks, SLA-backed uptime reporting.
Tune
Advertiser and network editions, granular link parameters, postbacks, mobile attribution options, partner contracts and caps, fraud rules, custom conversion events, reporting API, data retention controls, white-labeling, role permissions, scheduled payouts and invoices export.
GrowthHero
Shopify-native focus, referral links and coupons, post-purchase popups, partner onboarding flows, simple tiers, UTM mapping, basic analytics, email widgets, creative hosting, payout summaries, minimal API/webhooks for store workflows.
Reditus
B2B SaaS marketplace + tracking, partner recruitment hub, MRR/ARR-based commissions, Stripe billing tie-in, coupon/link attribution, partner segmentation, monthly partner statements, lead approval workflows, GDPR tooling, webhook integrations to CRMs.
Everflow
Performance marketing & partner tracking, clickless tracking options, rule-based routing, smart caps, fraud monitoring (device/IP/velocity), granular reporting with cohort filters, Google Ads and Meta connection data, offer and creative management, billing and reconciliation modules, and APIs for data syncs.
PartnerStack
PRM + affiliate/referral/reseller flows, marketplace recruitment, deal registration, partner onboarding tracks, multi-program incentives, payout automation at scale, integrations to CRMs (HubSpot/Salesforce), program rules by segment, partner resources hub, templated emails and announcements.
ClickBank
Marketplace for digital goods, hoplink tracking, vendor and affiliate dashboards, product catalog and offer pages, built-in cart and payments, refunds/chargeback handling, regional tax/VAT tooling, promotional asset hosting, basic analytics and vendor compliance checks, scheduled payouts to affiliates worldwide.
Offer18
Affiliate network toolkit: offers and smartlinks, multiple conversion events, caps and goals, S2S postbacks, traffic source controls, fraud prevention (IP/device filters), smart targeting, performance dashboards, billing center, API & postback logs for troubleshooting, white-label UI options.
LeadDyno
Quick-start referral tracking for SMBs, link & coupon attribution, affiliate newsletter/email tools, social sharing widgets, Shopify/WooCommerce/SaaS plugins, simple tiering, dashboard snapshots, CSV exports, auto-approval options, basic fraud flags, payout summaries for PayPal/bank transfers.
HOQU
Affiliate network marketplace, decentralized/ledger positioning, offer catalog management, S2S tracking and pixel support, geo/device targeting, lead and sale workflows, fraud rulesets, payment center, partner segmentation, API for external reporting, UI white-labeling options for networks/agencies.
AvantLink
Network with editorial/outdoor niches, advanced deep linking tools, product catalog feeds, coupon governance, partner discovery, compliance monitoring, performance dashboards, scheduled reports, API access, rule-based commissioning, automated payments within the network rails.
AffiliateWP
WordPress-native plugin, referral links and coupons, pro add-ons for lifetime commissions and recurring payments, affiliate portal shortcodes, e-commerce gateways (WooCommerce/EDD), REST API, simple fraud defenses, manual approvals, exportable reports, integration with memberships and LMS plugins.
Regardless of the software you choose for your affiliate tracking system, be sure to review the features and pricing plans in detail before deciding. Features like customer segmentation, customizable banners, and automated payouts can help to make your campaigns more effective and efficient. It’s also important to consider the scalability of each service, as a growing business may require more robust features over time.
Choosing the Best Affiliate Tracking Software
Choosing the best affiliate tracking software for your company can be daunting. However, if you consider a few key points, you’ll be in a better position to make an informed decision about which solution is best for you.
First, decide what kind of tracking you require. Do you need basic analytics and reporting across multiple channels, or do you require more detailed data collection? Different software provides varying levels of functionality, so it’s critical to understand your own requirements before deciding on a solution.
Consider the various features and options that are available. Consider the long-term effects on your business, features such as:
- platform scalability
- API capabilities
- integrations with other tools and services,
Knowing these details ahead of time will help you avoid problems later on.
Your decision should also take into account your budget and any discounts or promotions that may be available. Most tracking software providers will offer discounts for annual plans or for multiple accounts. Be sure to take advantage of these offers when available.
Finally, before committing to any tracking software provider, test out their system with a free trial or demo account. This will give you an opportunity to evaluate any features that you may not be familiar with, as well as familiarize yourself with the user experience. This is an essential part of the evaluation process that should not be overlooked.
By following these guidelines when evaluating potential solutions, you’ll be in a better position to choose the best affiliate tracking software for your needs.
Conclusion
Affiliate marketing has become a popular and effective way for businesses to promote their products and services through a network of affiliates who earn commission on every sale they generate. Are you tired of struggling to keep track of your affiliate marketing campaigns? Quality affiliate software solutions make launching an affiliate program a breeze and help track referrals and sales made by your affiliate partners.
The mark of excellent affiliate marketing software is in the tools provided to help brands promote and expand their affiliate program. And let’s face it, who doesn’t love a little customization? Customizable (known as “white label software”) and user-friendly reporting capabilities are crucial for real-time tracking of affiliate program performance.
Without reliable tracking and reporting tools, brands are left in the dark about the success and profitability of their affiliate campaigns and partnerships. Don’t leave your business in the lurch – choose wisely and invest in top-notch affiliate software solutions such as Scaleo. Give it a try, first 14 days free, no credit card is required.
