Contents
show
What exactly is a landing page?
A landing page could be any online web page that a visitor will land on. Still, it’s usually a standalone page for affiliate marketing, separate from your homepage or any other page that serves a particular and focused goal. For example, an affiliate marketing landing page serves as a follow-up to any promises made in your content. Essentially, it is the next stage in the process of a visitor becoming a customer. Your landing page allows you to make a trade, a special offer, a piece of information, or a deal in return for contact information. Landing pages can be click-through pages that lead to another page, such as your e-commerce site, or they can be lead generation pages (more on that in a few minutes!). In return for contact information, lead-generating landing pages generally offer goods such as an eBook, free trial, contest entry, or webinar registration. A successful landing page will accomplish its goal by persuading a potential customer that it is worthwhile to supply personal information in exchange for anything they have to offer. Landing pages can be accessed through a general search or through your company’s website, boosting a potential customer’s chances of winding up there. No reason to limit yourself to just one landing page or even one landing page at a time. In fact, marketing gurus would definitely advise you to keep many landing pages, each aimed at a different portion of your customer base.Why Are Affiliate Landing Pages Necessary?
For each marketing campaign, 48% of online marketers generate a fresh landing page. An affiliate marketing landing page, sometimes known as a squeeze or splash page, is a web page to which you wish to direct your visitors. The landing page’s objective is to collect data from visitors using a lead capture form. A landing page can serve numerous purposes, whether you are giving away a free e-book or selling cloud hosting. Despite the fact that it is only one page, people make a lot of blunders when it comes to landing pages. A well-designed landing page should target a certain demographic, deliver an enticing message, and encourage conversion. If there is one thing we know about human behavior, it is that people make hasty decisions. It takes 50ms (milliseconds) for a visitor to create an opinion about your website. The first 50 milliseconds influence whether or not a visitor will stay on your website. According to an eye-tracking study, it takes approximately 2.6 s (seconds) for a person’s eyes to come to the portion of the website that has the greatest influence on their first impression. First impressions are crucial, especially in the online world, where firms are always competing for visitors’ attention.Various Landing Page Types
Of course, you can use landing page templates, there are plenty of them online, mostly free or relatively cheap. All you need to do is add your Google Analytics code to each static page, add a lead generation form or an affiliate link – and you are good to go. As a general rule, using landing pages allows you to complete a post-click sequence with a dedicated page that informs the visitor that they have arrived at the correct location. Busy homepages and product pages have the ability to muddy the waters, whereas landing pages make it extremely clear what the visitor’s click-through will result in. Creating an affiliate marketing landing page can modify and improve your visitor engagement, increasing your chances of conversion. You also ensure that you get the most out of your PPC investment because you’ve already paid for this click, and an affiliate marketing landing page helps you make it worthwhile. You can increase your chances of conversion even more by using the correct type of landing page.Website Homepage vs. Landing Page
To begin with, some may wonder why they should bother with landing pages when their primary goal is to attract traffic to their homepage. The truth is that while traffic to your home page is obviously beneficial, it is less likely to result in a conversion than traffic to a landing page. This is because home pages are dense with information and urge viewers to travel to a variety of sites. If a visitor arrives at your homepage with a certain purpose in mind, they may be turned off if they must first browse through multiple different services and product possibilities. This is because the primary goal of the homepage is to connect users to other pages where they can get the information they seek. Landing pages avoid the intervening step by being the page the user wants – and making that clear. A landing page is focused and particular, whereas your homepage is broad. While the homepage lures users deeper into your website by showcasing all of the alternatives your company has to offer, a landing page provides one straightforward and clear call to action.What makes an affiliate marketing landing page convert?
It’s all about testing in affiliate and online marketing. In addition to our knowledge and experience in this area, we have gathered information on the main aspects of a landing page that contribute to its high conversion rate.- Having eye-catching visuals and videos
- Call to action
- Use a captivating header and subheader to state your idea clearly.
- Include evidence and testimonies.
What Is a Landing Page Builder?
As the name implies, landing page builders are online software or a plugin that allows you to create landing pages for your marketing efforts. A good landing page builder would allow you to create pages with a drag-and-drop interface. That is, you would be able to drag specific pieces of a page and drop them in the editing area for additional customization. Because of the drag-and-drop functionality, you won’t have to deal with specific coding to create a conversion-oriented page. Finally, if you already have a website, these page builders could serve as an add-on. If not, they also work as a standalone program where you can host your landing pages on their domain.What are the benefits of using a landing page builder?
You can create unlimited landing pages for each offer you promote. Most affiliates create dedicated landing pages for each offer, which does require creating a lot of them. However, if you don’t want to create a static dedicated landing page for each affiliate offer, you can use a landing page creator or landing page rotator. When first starting out in affiliate marketing, it’s advisable to look for offers that have landing pages. However, even if hundreds of affiliates are running the same offers with the same landers (reducing their odds of success), as a complete beginner, you already have a lot of variables to deal with before you add landing pages to the mix. This is why you require a landing page builder. As soon as you understand the fundamentals, you must make sure that you are not making the common mistake of overusing easily available resources, which is flooding the market with a plethora of knockoffs. Just keep in mind that you must first capture their interest with a landing page if you want users to convert. So, in order to get attention, you must create something that has never been seen before. Even if you’re utilizing a widely available set of simple templates, it’s a good idea to experiment with different approaches to find what works best. Then, make your own landing page for your affiliate marketing activities. By creating your own affiliate marketing landing pages, you have complete control over what you put in their content, allowing you to easily adhere to the policies and requirements established by various networks. Furthermore, as we indicated in our recent case study revealing a money-making technique for testing offers, landers, and creative, you should absolutely test more than one landing page at a time. You may easily personalize your landers and make modest modifications to test as many variables as possible by investing in a lander builder. Creating your own landing page allows you to test multiple approaches and be the first to provide new solutions. In addition, you can utilize your skills, market research, and imagination to create landers that have never been seen before. There are no disadvantages to creating your own landers. The learning process may take some time, but if you want to become a successful affiliate marketer, you will need to put in a lot of effort testing what works.What Features Should You Look for in a Landing Page Builder?
The following is a list of all the necessary features that your perfect affiliate landing page builder must have:- Mobile Responsive: The builder should be powerful enough to allow you to create responsive landing pages that work on all desktops, tablets, and smartphones.
- Ready-made Templates: Your preferred builder should supply you with a library of pre-built landing page templates from which you can easily select, alter, and use for your affiliate marketing campaigns.
- Value for Money: Finally, you should consider what other features, services, tutorials, and so on your selected landing page builder offers in the various membership options.
- Fast Page Loading: The pages built by your builder must load exceptionally quickly. After all, the sooner your page captures your visitor’s attention, the closer they are to conversion.
- Integrations: Your landing page builder should be able to integrate with third-party applications easily. For example, as an affiliate marketer, you would require integration for email marketing, sign up forms, PayPal/Stripe payment collection, and so on.
- Ease of Use: Yes, the affiliate marketing landing page builders have already made the page creation procedure simple. However, you should also work on whether the interface is easy to comprehend and use.
Top affiliate marketing landing page builders
- LanderLab
- PureLander
- ClickFunnels
- LeadPages
- Convertri
- Wizzie
- WordPress Elementor Plugin
- Landerize
What Types of Affiliate Landing Pages Can You Create?
Let’s take a look at the different types of landing pages and what they’re used for.Landing Page for Lead Generation
A lead-generation or lead-capture landing page is designed to acquire leads via a data capture form. These pages are quite versatile, but they are most commonly utilized in the middle of the sales funnel when customers are analyzing your offerings and are on the verge of deciding whether to convert or walk away. It displays both a request and a reward at the same time. The reward is the unique offer you are promoting to generate leads, and the request is the information you request in your form. Requests and rewards should be equally weighted. Whatever you are offering, it must be worth the customer’s time to provide their offer information and be included in your mailing list.Click-Through Landing Page
In contrast to a lead-generation page, which relies on the use of a form, a click-through page does not require the use of a form at all. Instead, it serves as a simple intermediary between your advertisement and the page to which you finally want to route your customers. It is frequently used to link an ad to a shopping cart, for example. It only requires a brief description of what the visitor has discovered by clicking through, as well as a bold and obvious call to action with a link to the end destination.Squeeze Page
A squeeze page, like a lead-generation page, is used to collect data. However, unlike a lead-generation page, it is typically used toward the top of the sales funnel. Its sole purpose is to collect email addresses to add potential leads to a general mailing list. They are simple landing pages with big headlines and little content. A clear call to action informs the reader exactly what to expect from the click-through. In addition to the brief form, there should be a link to the next step and an exit option if the customer does not want to proceed.Sales Page
Sales pages are frequently the most challenging to design. You are no longer just prospecting for leads with this page. It’s one you’d use towards the bottom of the funnel, and it has to persuade people to buy, which is a whole different proposition than a simple request and reward combination. From the copy to the design, the production of the page requires a delicate touch as well as a thorough grasp of your client’s demands and their place in the sales cycle. You could either sell too aggressively at this point and lose the deal, or you could undersell and lose the transaction anyhow. This is where traditional salesmanship must be blended into your design and communication strategies. Your product determines the length of the page and how much information you need to provide to your customers to demonstrate its value. Regardless of length, a detailed presentation that clearly displays this value is required to convince them to click the button and make the purchase.Infomercial
You may believe that infomercials are a remnant of late-night television advertising from 1990s, yet many firms effectively adopt their sales approaches into their digital operations, particularly in the form of dedicated landing pages. Infomercial landing pages differ radically from squeeze or lead-generation pages in that, whereas their brevity distinguishes these two types, infomercials tell your viewers a long, intricate story, utilizing copy that evokes the emotive and joyous manner of those late-night sales pros. The goal is to keep readers scrolling and persuade them to make a purchase.Splash Page
Splash pages are the most basic sort of landing page and may be utilized at any point in your sales funnel. They often contain very little copy, one or two large graphics, and extremely straightforward messages, such as an announcement or a simple ‘yes’ or ‘no’ request. They may request that your reader verify their age or select a language preference before advancing to your website. They are not designed to collect data or generate leads but rather simply present visitors with very basic information before they access your website.Landing Pages That Go Viral
The primary goal of viral landing pages is to build brand awareness. Therefore, while they will typically contain links to a company website or other web page, they will be provided quietly and unobtrusively. The main focus here is on the content, which should be useful and/or entertaining enough to entice a reader to share the page and the ability to share the page via social media. The content could be written copy, videos, photos, or even games.Microsites
A microsite is a dedicated, small website, as the name implies. It is designed for a specific campaign or with a particular sales goal in mind. It is more than a single page, yet it is still referred to as a landing page because it is dedicated to one area of sales and promotional operations. Microsites are frequently powered by web adverts or work in tandem with TV ad campaigns.Conclusion
Putting together a high-convert landing page isn’t rocket science. If you’re an affiliate, having a well-designed landing page can give you an advantage over other affiliates running similar campaigns in the same niche. You may be in the same industry, with the same payouts and even the same traffic source, but your landing page can be absolutely unique to you. First, put yourself in the visitors’ shoes and try to imagine what they will do based on the information you have supplied. Then, you can implement numerous strategies to increase the quality of your page, such as providing a compelling offer, social proof, an excellent design, and advantages. Also, don’t forget that continuous A/B testing is essential for determining the affiliate marketing landing page version that works best.Last Updated on November 28, 2023