Affiliate marketing software for WordPress is becoming increasingly popular. Affiliate marketing is a fantastic marketing method for generating internet sales. It is also a money-making possibility for people who wish to work from home.

Business owners can use WordPress affiliate plugins to automate affiliate marketing operations and track results.

We combed through the WordPress plugin library and compiled a list of the top affiliate plugins for measuring performance and raising sales conversion rates. You will be able to select from a list of free and paid plugins ideal for users of various skill levels.

Are you looking for plugins to help you manage your affiliates, track their performance, and increase your online sales?

Affiliate marketing is an easy and cost-effective way to monetize your website. There are a lot of different products and services that you can sell on your website through affiliate marketing. When a visitor makes a purchase, you get paid.

Why do You need To Use a WordPress Affiliate Plugin?

You may be wondering why having a WordPress affiliate plugin on your blog is crucial.

It’s simple to manage affiliate links if you’re just starting off with a new website. However, if your site grows and the number of pages increases, it will become challenging to keep track of all the affiliates.

This is when a WordPress affiliate plugin comes in handy. Here are some of its advantages:

  • You may add, save, amend, and delete affiliate links in your WordPress dashboard.
  • Keep track of how well each affiliate performs on your site.
  • Make links that are easy to share.
  • Using auto-linking keywords, you can automate procedures.
  • Configure redirects for affiliate links.
  • Gain a loyal following.

How to Pick the best WordPress Affiliate Plugin?

There are numerous WordPress plugins available, but to narrow your selection, check for some features.

  • Ease of use: Choose WordPress plugins that give a user-friendly interface with significant capabilities. Remember that the objective of affiliate plugins is to help you save time by automating admin procedures, so pick one that is easy to navigate.
  • Central management dashboard: Find a WP plugin to consolidate referral links across social media, blogs, and email messages across numerous platforms. Managing your affiliate program from a single platform simplifies your job.
  • Real-time analytics: Monitor your referrals and performance utilizing affiliate WordPress plugins that offer built-in data analytics or integration with third-party tools like Google Analytics. Track your performance so that you know what and where to improve.
  • Link creation: Choose affiliate WordPress plugins that automatically set up affiliate links when you sign up.
  • Flexible pricing: most WordPress affiliate plugins offer free features with upgradable resources that are perfect since they let you try the plugin before committing to a monthly price. Moreover, it allows you to pay only for the features you actually need.
  • Affiliate area: Choose an affiliate WordPress plugins that provide a specialized dashboard where affiliates can track their performance, profits, and links. It’s a good idea to pick an affiliate software through the WP plugin that includes affiliate marketing resources.

Consider the larger picture when deciding which affiliate plugins to utilize on your WordPress site, particularly if you’re determined to start making money online through affiliate marketing and developing a lead generation strategy.

Remember to evaluate your objectives rather than focusing solely on a specific feature or a low price point.

And here’s why: Yes, you could always upgrade to something more robust and feature-rich as your company expands.

However, switching platforms may be difficult after you have a large number of satisfied affiliates pushing your product. Many of them are also busy business owners, so a change could jeopardize their marketing of your goods. You want to make sure your affiliates are happy and that you have a nice relationship with them.

Top 8 Free Affiliate Marketing Plugins for WordPress

It’s no surprise that the immensely popular Pretty Links made our list of the best WordPress affiliate plugins. It converts those long and unsightly affiliate links into something lot easier to remember, allowing your links to make a stronger impression on your visitors. It allows you to quickly add links to your postings.

10 Best Affiliate Marketing Software for WordPress - Affiliate Marketing Software for WordPress


  • Simple to Use – Simply the most user-friendly WordPress referral plugin available.
  • It is adaptable and works with the top responsive WordPress themes.
  • Analytics – Contains built-in performance analytics to help you keep track of what’s going on with your links.
  • Pretty Bar – A fantastic tool that allows you to brand and promote your links.
  • Automation – Boost your marketing automation with an auto-linking function that automatically inserts particular affiliate links to specific keywords.
  • Redirects are supported, allowing you to control server-side redirects and 404s.

Cost: It starts at $79 per year.

Affiliates Manager

Affiliates Manager is a WordPress plugin designed to boost sales through affiliate partnerships.

10 Best Affiliate Marketing Software for WordPress - Affiliate Marketing Software for WordPress

Pricing and Features

  • Portal for affiliates. An easy-to-use affiliate dashboard for tracking performance, commissions, and link events.
  • There is multilingual assistance. Languages include German, French, Spanish, and Italian.
  • Affiliate registration is completely customizable. Choose which information to collect during the registration process to provide a unified experience.
  • Affiliates are unrestricted. Increase your sales by promoting your products and services through more affiliates.
  • There is no limit to the number of creatives. To assist affiliates in marketing your products and services, create several sorts of marketing assets such as advertising, banners, or text links.

This tool is available for free download. You can upgrade to a paid / premium subscription to gain access to technical help and tutorials, which starts at $39 per year for a single site.

The Developer License is available for $97 per year if you wish to use this software on many WordPress websites.

This is one of the finest WordPress plugins for beginners because it is simple to set up and provides solid services at a low cost.

WooCommerce Refer a Friend

If you want customers to spread the word about your business, you can use the WordPress plugin Refer a Friend for WooCommerce to do that.

10 Best Affiliate Marketing Software for WordPress - Affiliate Marketing Software for WordPress

Pricing and Benefits:

  • Tracking of referrals. A comprehensive admin dashboard allows you to track generated traffic, link clicks, and sales.
  • Unique email templates. To give your customers a more personalized experience, you can change the logo, color, layout, and text of coupon emails to make them more unique.
  • Installation is simple. The plugin can be installed and activated in a matter of minutes by users.

On their WooCommerce account page, affiliates may check their referral status and coupon utilization.

This plugin is free, but it has restricted functionality. Users can upgrade to a premium subscription to have access to more services, with rates starting at $47 per year.

In the premium plans, you get custom coupons, free plugin upgrades, one year of customer support, advanced stats reporting, as well as a lot more.

Refer a friend to WooCommerce is great for eCommerce store owners who want to boost sales and build client loyalty.


The finest Google Analytics WordPress plugin is MonsterInsights. It makes adding analytics to your website and configuring complex tracking extremely simple.

10 Best Affiliate Marketing Software for WordPress - Affiliate Marketing Software for WordPress

You can quickly set up affiliate link tracking on your WordPress website with MonsterInsights. It tracks affiliate links automatically and gives you a lot of information about each one in your dashboard.

The report shows how many people clicked on your top affiliate links. These tips might help you promote affiliates who get the most clicks and money.

Aside from that, MonsterInsights has a plethora of other features, such as:

  • Tracking of affiliate links and advertisements is done automatically.
  • To order dimensions
  • The Google Analytics dashboard in great detail.
  • Improve eCommerce tracking.
  • Compatible with a variety of WordPress affiliate plugins.
  • Tracking form conversions automatically
  • Simple integration with well-known WordPress plugins

Scaleo affiliate software

Although technically, unlike all the others on the list, Scaleo isn’t a WordPress plugin, a WordPress plugin is coming up very soon, and in the meantime, you can still use it as a stand-alone program even if WordPress powers your eCommerce website.

10 Best Affiliate Marketing Software for WordPress - Affiliate Marketing Software for WordPress

Scaleo is a fully-managed affiliate marketing software that allows you to track, analyze, and optimize your affiliate business and affiliate marketing campaigns in real-time, utilizing cutting-edge AI technology. Suitable for networks, businesses, and media buyers, it can help you find the best time your campaigns convert optimize traffic sources

by cutting out fraudulent traffic and focusing on quality conversions. Scaleo can be integrated with an endless number of 3rd party technologies.

Features include:

  • AB campaign testing
  • API integrations
  • Access controls/Permissions
  • Activity dashboard
  • Campaigns tracking in real-time
  • Affiliate management
  • Campaign Analytics and conversion rate optimization
  • Campaign management and campaign segmentation
  • Commission management and conversion tracking
  • While labeling solution: customizable branding
  • Fraud detection
  • Lead generation
  • Multi-Level Marketing (MLM), Multi-Campaign
  • Real-Time Analytics
  • Real-Time Data Reporting

Cost: pricing starts at $99 / month for small websites and also has plans at $299 and $499 a month.


10 Best Affiliate Marketing Software for WordPress - Affiliate Marketing Software for WordPress

AdSanity is an extremely user-friendly affiliate marketing plugin for WordPress. It not only has a plethora of useful features, but it’s also extremely simple to use and lightweight if you want to keep your site running quickly.


AdSanity allows you to handle affiliate campaigns and advertising directly from your WordPress dashboard, making it extremely user-friendly.

Flexibility: Insert your affiliate banners or those of your partners into widgets, sidebars, blogs, and other areas.

Ad Block Detection: Inform your visitors that they must disable their ad blockers in order to access your content.

Cost: It starts at $49 per year.


Today we have learned how to choose an affiliate software for WordPress, which – as you can see, is a lot easier through an affiliate WordPress plugin. I hope that this list of Affiliate plugins for WordPress will help you find the perfect solution for your marketing strategy.

Last Updated on January 19, 2024


Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.